Cool Ride-Pooling Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cool Ride-Pooling's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cool Ride-Pooling.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cool Ride-Pooling
App Name : Cool Ride-Pooling
Logo：
OS : Android
Network : Facebook,Audience Network,Messenger
Developer : Via Transportation Inc.
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Avira Antivirus 2020 - Virus Cleaner & VPN,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 460
Duration : 616
Popularity : 62,091
Check ASO Keywords of Cool Ride-Pooling
2. Cool Ride-Pooling’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cool Ride-Pooling in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cool Ride-Pooling in the recent period. As of 2021-03-16, among the Cool Ride-Pooling‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Cool Ride-Pooling's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.51%,
Instagram's proportion is 26.51%,
Messenger's proportion is 26.51%,
Audience Network's proportion is 20.47%,
's proportion is .
In the date of 2021-03-16, Cool Ride-Pooling‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Cool Ride-Pooling
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cool Ride-Pooling. We can see some advertising trends.
Top 1 Ad Creative of Cool Ride-Pooling
Ad Details ：
Headline ：Only €4.95 per Ride
Text ：
Top 2 Ad Creative of Cool Ride-Pooling
Ad Details ：
Headline ：Book a Shared Ride from €4.95
Text ：Cool Ride-Pooling is here to take you to the next level of mobility. Whether it is commuting to work, going out to dinner or meeting friends out, Cool provides you with a simple and affordable way to get to your desired destination! Cool is an on-demand, innovative, and inexpensive alternative to ta...
Top 3 Ad Creative of Cool Ride-Pooling
Ad Details ：
Headline ：Book a Shared Ride from €4.95
Text ：Cool Ride-Pooling is here to take you to the next level of mobility. Whether it is commuting to work, going out to dinner or meeting friends out, Cool provides you with a simple and affordable way to get to your desired destination! Cool is an on-demand, innovative, and inexpensive alternative to ta...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 124 | 202 | 202 |
| Popularity | 918 | 892 | 735 |
| Dimensions | 400 x 224 | 1080 x 1080 | 1440 x 1440 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 2 | 3 |
| Countries | Malta,United States,Poland | Monaco,Malta,Croatia,Vatican City State | Malta |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Cool Ride-Pooling in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Cool Ride-Pooling's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cool Ride-Pooling, you can click the app name below to view related reports, or you can find more info in ASOTools.