Evony Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Evony’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Evony.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Evony
App Name : Evony
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : TOP GAMES INC.
Publisher : Solomon's Boneyard,Buraco Canastra Online,马之王子殿下,Buraco Justificado Mano a Mano,数码魔灵 - 召唤神奇的海岛暴龙、宝贝奇兵,Buraco Mano a Mano,Damas Online,坚守战地免费版-杀不尽的鸟巢保卫战,开心消消乐HD 最萌宠物精灵文明单机游戏
Total creative ads during the time period : 9,753
Duration : 1,501
Popularity : 648,001
2. Evony’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Evony in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Evony in the recent period. As of 2020-09-07, among the Evony‘s ad creative, the Html category’s proportion is 34.29%, Video category’s proportion is 51.43%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 14.29%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Evony’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 97.35%,
Facebook’s proportion is 2.65%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Evony‘s network with the most ads is Google Ads(Admob) and its proportion is 74.29%.
3. Top 3 Ad Creative Analysis of Evony
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Evony. We can see some advertising trends.
Top 1 Ad Creative of Evony
Ad Details ：
Headline ：Witness the King's Return!
Text ：Assemble Your Lost and Dead Troops! Take Back What's Yours!
Top 2 Ad Creative of Evony
Ad Details ：
Headline ：Evony
Text ：Assemble Your Lost and Dead Troops! Take Back What's Yours! 😈
Top 3 Ad Creative of Evony
Ad Details ：
Headline ：Evony: Redefinition of SLG Game!
Text ：7 kingdoms, 40+ Epic Generals! 80,000,000 players' 1st choice! Join now for free!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 332 | 261 | 322 |
| Popularity | 950 | 948 | 907 |
| Dimensions | 417 x 417 | ||
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 3 | 2 | 4 |
| Countries | Portugal,Bahrian,Argentina,Peru,Malaysia,Greece,Kuwait,Denmark,Macau,Italy,Korea,Chile,Lebanon,Brazil,Turkey,France,United States,Sweden,Romania,Puerto Rico | Australia,United States,United Kingdom,Canada | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Evony in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Evony’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Evony, you can click the app name below to view related reports.