foodpanda - Food Delivery Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the foodpanda - Food Delivery’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps foodpanda - Food Delivery.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of foodpanda - Food Delivery

App Name : foodpanda - Food Delivery

Logo

foodpanda - Food Delivery-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Instagram

Developer : Foodpanda

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Video Editor with Music Star,OLX Clasificados,MakeupPlus,MySQL QueryDB Client,打工趣 - 最棒的兼職工作資訊平台,拼立得 - 美圖拼圖相機

Total creative ads during the time period : 35,416

Duration : 2,100

Popularity : 1,947,024

2. foodpanda - Food Delivery’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser foodpanda - Food Delivery in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of foodpanda - Food Delivery in the recent period. As of 2020-09-07, among the foodpanda - Food Delivery‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 18.18%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 18.18%, Carousel category’s proportion is 63.64%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, foodpanda - Food Delivery’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 95.41%,

Instagram’s proportion is 4.59%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, foodpanda - Food Delivery‘s network with the most ads is Facebook and its proportion is 81.82%.

3. Top 3 Ad Creative Analysis of foodpanda - Food Delivery

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of foodpanda - Food Delivery. We can see some advertising trends.

Top 1 Ad Creative of foodpanda - Food Delivery

Ad Details :

Headline :Lowcostcosplay

Text :Lonelyman and his panda Download foodpanda: https://bit.ly/3dKS14B Code: BURGER100 สำหรับลูกค้าใหม่ ใช้ได้ตั้งแต่วันนี้ จนถึง วันที่ 30/06/2020 ส่วนลด 100 บาท เมื่อสั่งอาหารครบ 200 บาท ** “เฉพาะเมนูและสาขาที่รวมรายการ” ** #foodpandath #สั่งง่ายส่งไวคุ้มสุด

Top 2 Ad Creative of foodpanda - Food Delivery

Ad Details :

Headline :Use code: PINKKFC

Text :Enjoy ₱100 off on finger lickin' good stuff from KFC! www.foodpanda.ph

Top 3 Ad Creative of foodpanda - Food Delivery

Ad Details :

Headline :Your favourites delivered directly to your door

Text :Rule #1 - Your food, your rules. 🥡

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 32 247
Popularity 979 958 933
Dimensions 960 x 960 720 x 720 640 x 640
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 2
Countries Thailand Philippines Switzerland,Central African,Belgium,Luxembourg,Congo,Monaco,France
Language English English French

Through the above analysis, we can see that the most effective channel for foodpanda - Food Delivery in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free foodpanda - Food Delivery’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to foodpanda - Food Delivery, you can click the app name below to view related reports.