GameTree Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GameTree's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GameTree.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GameTree
App Name : GameTree
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : GameTree PBC
Publisher : Instagram
Total creative ads during the time period : 67
Duration : 1,232
Popularity : 47,817
Check ASO Keywords of GameTree
2. GameTree’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GameTree in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GameTree in the recent period. As of 2021-01-26, among the GameTree‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 21.05%, Playable Ads category's proportion is 0.0%, Image category's proportion is 68.42%, Carousel category's proportion is 10.53%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-26, GameTree's the proportion of networks impressions are placed like this:
Facebook's proportion is 95.34%,
Instagram's proportion is 2.72%,
Messenger's proportion is 0.98%,
Audience Network's proportion is 0.96%,
's proportion is .
In the date of 2021-01-26, GameTree‘s network with the most ads is Facebook and its proportion is 84.21%.
3. Top 3 Ad Creative Analysis of GameTree
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GameTree. We can see some advertising trends.
Top 1 Ad Creative of GameTree
Ad Details ：
Headline ：Never play alone again!
Text ：GameTree lets you find like-minded people to play your favorite games with and recommends games you were born to play!
Top 2 Ad Creative of GameTree
Ad Details ：
Headline ：Находи идеальных тиммейтов для PUBG
Text ：Собери дружную команду и ответь обидчикам!
Top 3 Ad Creative of GameTree
Ad Details ：
Headline ：Находи идеальных тиммейтов для CS:GO
Text ：Найди новых партнеров для игры в CS:GO и начни побеждать!
Basic Info of Top 3 Ad Creative
|Dimensions||400 x 224||1200 x 628||1280 x 628|
|Countries||Ukraine,Mexico,Spain,United States||Spain,Mexico,Ukraine,United States||Spain,Mexico,Ukraine,United States|
Through the above analysis, we can see that the most effective channel for GameTree in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free GameTree's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GameTree, you can click the app name below to view related reports, or you can find more info in ASOTools.