HAVAN Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HAVAN's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HAVAN.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HAVAN
App Name : HAVAN
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Havan Lojas de Departamentos LTDA
Publisher : Instagram,Facebook,AirBrush: Easy Photo Editor,All Recipes Free - Food Recipes App,Video Collage Maker,APUS Message Center—Intelligent management
Total creative ads during the time period : 1,277
Duration : 721
Popularity : 85,334
Check ASO Keywords of HAVAN
2. HAVAN’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HAVAN in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HAVAN in the recent period. As of 2021-03-15, among the HAVAN‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 97.0%, Carousel category's proportion is 2.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, HAVAN's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.14%,
Messenger's proportion is 25.02%,
Audience Network's proportion is 24.98%,
Instagram's proportion is 24.87%,
's proportion is .
In the date of 2021-03-15, HAVAN‘s network with the most ads is Facebook and its proportion is 26.0%.
3. Top 3 Ad Creative Analysis of HAVAN
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HAVAN. We can see some advertising trends.
Top 1 Ad Creative of HAVAN
Ad Details ：
Headline ：Havan
Text ：E vai ter Kit Mop na Black Friday Havan? Com toda a certeza vai! Clique no link e veja no site: https://havan.co/Mop - Kit Mop com centrífuga por R$49,99. Oferta válida de 16/11 a 22/11/2020 ou enquanto durarem os estoques. Black Friday Havan, ofertas confirmadas para salvar 2020. Compre na loja, site, app ou chama no zap Havan. https://havan.co/Mop Clique no link para saber quais lojas estão abertas, comprar pelo zap, ver nossas promoções e baixar o aplicativo Havan: http://cliente.havan.com.br/acesseaqui/
Top 2 Ad Creative of HAVAN
Ad Details ：
Headline ：
Text ：Frigideira nova que não gruda os alimentos, é que faz comida boa! 😉 Toque no botão "COMPRAR AGORA" e veja no site, ou clique no link: https://havan.co/festivaldefrigideiras 🎯Aproveite o PULA-PULA! 🤸 Compras até 28/02/2021 clientes cartão Havan só começam a pagar em abril/2021. Fevereiro Emergencial Havan, o auxílio para você economizar! 💙🚨💙 📱Compre na loja, site, app ou chama no zap Havan. https://havan.co/festivaldefrigideiras 👆Clique no link para saber horários das lojas, comprar pelo zap, ver nossas promoções e baixar o aplicativo Havan: http://cliente.havan.com.br/acesseaqui/ Ofertas válidas de 19/02 a 28/02/2021 ou enquanto durarem os estoques.
Top 3 Ad Creative of HAVAN
Ad Details ：
Headline ：HAVAN
Text ：Com o cartão Havan, você tem as melhores condições de pagamento, parcelamento em até 10x...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 108 |
| Popularity | 584 | 474 | 442 |
| Dimensions | 720 x 721 | 540 x 540 | |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Brazil | Brazil | Portugal,Angola,Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for HAVAN in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HAVAN's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HAVAN, you can click the app name below to view related reports, or you can find more info in ASOTools.