HomeToGo: Vacation Rentals & Houses Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HomeToGo: Vacation Rentals & Houses's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HomeToGo: Vacation Rentals & Houses.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HomeToGo: Vacation Rentals & Houses
App Name : HomeToGo: Vacation Rentals & Houses
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : HomeToGo
Publisher : Instagram,Facebook,Bubble Farm,Pregnancy Tracker,Buy Used Cars in Ghana,Japanese Hiragana Katakana 2P
Total creative ads during the time period : 535
Duration : 1,134
Popularity : 102,398
Check ASO Keywords of HomeToGo: Vacation Rentals & Houses
2. HomeToGo: Vacation Rentals & Houses’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HomeToGo: Vacation Rentals & Houses in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HomeToGo: Vacation Rentals & Houses in the recent period. As of 2021-03-16, among the HomeToGo: Vacation Rentals & Houses‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, HomeToGo: Vacation Rentals & Houses's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.0%,
Messenger's proportion is 24.99%,
Facebook's proportion is 24.98%,
Audience Network's proportion is 24.92%,
Google Ads(Admob)'s proportion is 0.11%.
In the date of 2021-03-16, HomeToGo: Vacation Rentals & Houses‘s network with the most ads is Facebook and its proportion is 24.14%.
3. Top 3 Ad Creative Analysis of HomeToGo: Vacation Rentals & Houses
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HomeToGo: Vacation Rentals & Houses. We can see some advertising trends.
Top 1 Ad Creative of HomeToGo: Vacation Rentals & Houses
Ad Details ：
Headline ：Top locations de vacances
Text ：Nous comparons les plus grands sites de locations et trouvons les meilleurs prix
Top 2 Ad Creative of HomeToGo: Vacation Rentals & Houses
Ad Details ：
Headline ：Annulation gratuite
Text ：Affichez et gérez vos réservations sur votre téléphone
Top 3 Ad Creative of HomeToGo: Vacation Rentals & Houses
Ad Details ：
Headline ：Locations de vacances Été 2021
Text ：18 millions de locations de vacances sur une seule app
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 105 | 105 | 105 |
| Popularity | 748 | 748 | 747 |
| Dimensions | 1200 x 628 | 1152 x 2048 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 4 | 5 | 5 |
| Countries | France,Netherlands,United Kingdom,United States,Austria,Germany,Liechtenstein | France,United Kingdom,Austria,Liechtenstein,Germany,Netherlands,United States | France,Netherlands,United States,Austria,Liechtenstein,Germany,United Kingdom |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for HomeToGo: Vacation Rentals & Houses in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HomeToGo: Vacation Rentals & Houses's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HomeToGo: Vacation Rentals & Houses, you can click the app name below to view related reports, or you can find more info in ASOTools.