HugMe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HugMe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HugMe.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HugMe
App Name : HugMe
Logo：
OS : Android
Network : Google Ads(Admob)
Developer : Jan Chugaev
Publisher : Direct chat for WhatsApp,MediaSave - Downloader for Instagram,Amazzing Animator - создать анимацию mp4.,Farewell Messages and quotes,SG Weather,Tatarucingan Sunda,Remote Control For DirecTV RC66,Color Splash : Black and White Photo Editor,春夏小说,נהג חדש - תקופת מלווה
Total creative ads during the time period : 25
Duration : 32
Popularity : 1,440
Check ASO Keywords of HugMe
2. HugMe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HugMe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HugMe in the recent period. As of 2020-09-02, among the HugMe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, HugMe's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-02, HugMe‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of HugMe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HugMe. We can see some advertising trends.
Top 1 Ad Creative of HugMe
Ad Details ：
Headline ：Dating för vuxna. 18+
Text ：Dating für Erwachsene. 18+
Top 2 Ad Creative of HugMe
Ad Details ：
Headline ：Dating für Erwachsene 21+
Text ：Bester Dating-Service 21+
Top 3 Ad Creative of HugMe
Ad Details ：
Headline ：Dauerhaft kostenlos
Text ：Alles ganz einfach
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 13 | 7 | 7 |
| Popularity | 80 | 63 | 55 |
| Dimensions | 360 x 360 | 640 x 360 | 512 x 250 |
| Creative Type | Video | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 1 | 4 |
| Countries | Liechtenstein,Germany,Austria | Canada,Australia,United States,United Kingdom | Liechtenstein,Germany,Austria |
| Language | German | English | German |
Through the above analysis, we can see that the most effective channel for HugMe in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free HugMe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HugMe, you can click the app name below to view related reports, or you can find more info in ASOTools.