Mello Community Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mello Community's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mello Community.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mello Community
App Name : Mello Community
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Mello Community
Publisher : Instagram,Facebook,Loteria do Brasil,Thailand Bible,IQRA',Koleksi Resepi Memikat Suami
Total creative ads during the time period : 85
Duration : 311
Popularity : 12,170
Check ASO Keywords of Mello Community
2. Mello Community’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mello Community in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mello Community in the recent period. As of 2021-05-19, among the Mello Community‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-19, Mello Community's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-19, Mello Community‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Mello Community
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mello Community. We can see some advertising trends.
Top 1 Ad Creative of Mello Community
Ad Details ：
Headline ：Mello, gemeinsam unterwegs
Text ：100+ Eltern in Neukölln verabreden sich mit Mello.
Top 2 Ad Creative of Mello Community
Ad Details ：
Headline ：Mello, die Community für Eltern
Text ：100+ Eltern in Neukölln verabreden sich mit Mello.
Top 3 Ad Creative of Mello Community
Ad Details ：
Headline ：Mello, gemeinsam unterwegs
Text ：Spielplatztreffen, Austausch und Unterstützung. Treffe andere Eltern.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 41 | 41 | 37 |
| Popularity | 264 | 258 | 227 |
| Dimensions | 338 x 600 | 338 x 600 | 240 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 8 | 8 | 9 |
| Countries | Germany,Austria,Liechtenstein | Liechtenstein,Austria,Germany | Liechtenstein,Austria,Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Mello Community in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Mello Community's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mello Community, you can click the app name below to view related reports, or you can find more info in ASOTools.