Lottery.ie Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lottery.ie's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lottery.ie.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lottery.ie
App Name : Lottery.ie
Logo：
OS : Android
Network : Instagram,Facebook,Twitter
Developer : Premier Lotteries Ireland
Publisher : Instagram,Facebook
Total creative ads during the time period : 429
Duration : 1,798
Popularity : 44,174
Check ASO Keywords of Lottery.ie
2. Lottery.ie’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lottery.ie in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lottery.ie in the recent period. As of 2021-05-27, among the Lottery.ie‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Lottery.ie's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Lottery.ie‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Lottery.ie
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lottery.ie. We can see some advertising trends.
Top 1 Ad Creative of Lottery.ie
Ad Details ：
Headline ：Download the new App
Text ：Save your favourite numbers for all games.
Download the new App today. #ItCouldBeYou
Top 2 Ad Creative of Lottery.ie
Ad Details ：
Headline ：Download the new App
Text ：Save your favourite numbers for all games.
Download the new App today. #ItCouldBeYou
Top 3 Ad Creative of Lottery.ie
Ad Details ：
Headline ：
Text ：It’s so important to make someone happy. 😊 Every year our players support thousands of #GoodCauses in communities all over Ireland. https://t.co/iV6rPPcHEW
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 134 | 132 | 188 |
| Popularity | 912 | 904 | 781 |
| Dimensions | 400 x 400 | 240 x 426 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | United Kingdom,Australia,United States,Canada | United Kingdom,Australia,United States,Canada | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Lottery.ie in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Lottery.ie's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lottery.ie, you can click the app name below to view related reports, or you can find more info in ASOTools.