YouGov Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the YouGov’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YouGov.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of YouGov

App Name : YouGov



OS : iOS

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : YouGov plc

Publisher : 真正的快速汽车驾驶模拟器,Fotor - Photo Editor & Collage,打工趣 - 最棒的兼職工作資訊平台,TopBuzz: Notícias,Vídeos, GIFs,GulogGratis: Køb & sælg,Blue Light Filter,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 232

Duration : 807

Popularity : 25,854

2. YouGov’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser YouGov in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of YouGov in the recent period. As of 2020-09-05, among the YouGov‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, YouGov’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-05, YouGov‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of YouGov

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YouGov. We can see some advertising trends.

Top 1 Ad Creative of YouGov

Ad Details :

Headline :What are millennials thinking?

Text :Earn rewards for your views.

Top 2 Ad Creative of YouGov

Ad Details :

Headline :Ambil Bahagian Sekarang!

Text :Daftar untuk sertai debat dan pulang dengan wang yang lumayan!

Top 3 Ad Creative of YouGov

Ad Details :

Headline :Ambil Bahagian Sekarang!

Text :Daftar untuk sertai debat dan pulang dengan wang yang lumayan!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 188 188 188
Popularity 867 834 834
Dimensions 1000 x 384 1000 x 727 1000 x 727
Creative Type Image Image Image
Network Facebook Facebook Instagram
Related Ads 2 2 2
Countries Hong Kong,United Kingdom,Switzerland,Vatican City State Switzerland,Vatican City State,Vietnam Switzerland,Vatican City State,Vietnam
Language English Indonesian Indonesian

Through the above analysis, we can see that the most effective channel for YouGov in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free YouGov’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to YouGov, you can click the app name below to view related reports.