YouGov Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the YouGov's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YouGov.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of YouGov
App Name : YouGov
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : YouGov PLC
Publisher : Instagram,Fotor - Photo Editor&Collage,打工趣 - 最棒的兼職工作資訊平台,30 Day Fitness Challenge - Workout at Home,Facebook,TopBuzz: Notícias,Vídeos, GIFs,GulogGratis,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 268
Duration : 1,037
Popularity : 57,865
Check ASO Keywords of YouGov
2. YouGov’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser YouGov in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of YouGov in the recent period. As of 2021-04-23, among the YouGov‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-23, YouGov's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-23, YouGov‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of YouGov
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YouGov. We can see some advertising trends.
Top 1 Ad Creative of YouGov
Ad Details ：
Headline ：Gesucht: Mama's (22-25)!
Text ：Gesucht: Mama's (22-25)! Wir suchen Mütter, die uns helfen wollen, indem Sie einen Online-Fragebögen ausfüllen. Wir belohnen Sie mit einer tollen Vergütung für jede ausgefüllte Umfrage. Interessiert? Klicken Sie hier => https://bit.ly/2PiUpm4
Top 2 Ad Creative of YouGov
Ad Details ：
Headline ：Share your opinion on everything
Text ：Surprised that you can earn up to £50 in Amazon gift certificates for your opinions? Sign up and participate now!
Top 3 Ad Creative of YouGov
Ad Details ：
Headline ：Share your opinion on everything
Text ：Surprised that you can earn up to £50 in Amazon gift certificates for your opinions? Sign up and participate now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 297 | 251 | 251 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1000 x 639 | 1000 x 639 | |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 101 | 1 | 1 |
| Countries | Germany,Austria,Liechtenstein | Germany | Germany |
| Language | German | English | English |
Through the above analysis, we can see that the most effective channel for YouGov in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free YouGov's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to YouGov, you can click the app name below to view related reports, or you can find more info in ASOTools.