Idle Defense: Dark Forest Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Idle Defense: Dark Forest's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Defense: Dark Forest.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Idle Defense: Dark Forest
App Name : Idle Defense: Dark Forest
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Loongcheer Game
Publisher : Instagram,San Andreas V: Gang Crime Auto,Frontline Mountain Sniper Fury,FootRock 2,Heli World War Gunship Strike,Tower Defense Zone
Total creative ads during the time period : 771
Duration : 536
Popularity : 194,891
Check ASO Keywords of Idle Defense: Dark Forest
2. Idle Defense: Dark Forest’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Idle Defense: Dark Forest in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Defense: Dark Forest in the recent period. As of 2021-03-15, among the Idle Defense: Dark Forest‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Idle Defense: Dark Forest's the proportion of networks impressions are placed like this:
Facebook's proportion is 39.41%,
Instagram's proportion is 20.2%,
Messenger's proportion is 20.2%,
Audience Network's proportion is 20.2%,
's proportion is .
In the date of 2021-03-15, Idle Defense: Dark Forest‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Idle Defense: Dark Forest
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Defense: Dark Forest. We can see some advertising trends.
Top 1 Ad Creative of Idle Defense: Dark Forest
Ad Details ：
Headline ：
Text ：⬆️⬆️Upgrade defense and guard your family.🙆♀️🙆♂️How many levels can you protect? 🤪🤪 #casual #TowerDefense #IDLE
Top 2 Ad Creative of Idle Defense: Dark Forest
Ad Details ：
Headline ：Sales! Maximum 30%! 1st Time Diamonds Double!
Text ：「Story of the Game」 Because of a major mistake, the intern wizard burned down half of the wizard school. Nobody can forgive this huge error. He was banished from school and returned home. Misfortunes never come single. The amethyst of ancestral seal was smashed into pieces, and the monsters come...
Top 3 Ad Creative of Idle Defense: Dark Forest
Ad Details ：
Headline ：
Text ：⬆️⬆️Upgrade defense and guard your family.🙆♀️🙆♂️How many levels can you protect? 🤪🤪 #casual #TowerDefense #IDLE
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 417 | 344 | 417 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 800 x 800 | 400 x 400 |
| Creative Type | Video | Image | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | South Africa,Canada,Hungary,Singapore,Indonesia,Vietnam,United States,Philippines,Russia,Spain,Turkey | Hungary,Vietnam,Indonesia,Spain,Canada,South Africa,Russia,Turkey,United States,United Kingdom,Philippines,Singapore | Singapore,Hungary,Russia,Philippines,Canada,Indonesia,Vietnam,United States,Turkey,Spain,South Africa |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Idle Defense: Dark Forest in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Idle Defense: Dark Forest's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Idle Defense: Dark Forest, you can click the app name below to view related reports, or you can find more info in ASOTools.