Idle Defense: Dark Forest Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Idle Defense: Dark Forest’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Idle Defense: Dark Forest.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Idle Defense: Dark Forest

App Name : Idle Defense: Dark Forest


Idle Defense: Dark Forest-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Lemon Jam Technology Co., Ltd.

Publisher : Royale Summoners - War Of Dragon And Monster,進擊的哪咤 - 點擊掛機手遊新玩法,픽셀 블레이드 3D - 액션 RPG,Happy Wheels,Dragon Tale - Free RPG Dragon Game,Score! Hero,Warhammer: Snotling Fling

Total creative ads during the time period : 605

Duration : 221

Popularity : 148,897

2. Idle Defense: Dark Forest’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Idle Defense: Dark Forest in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Idle Defense: Dark Forest in the recent period. As of 2020-08-24, among the Idle Defense: Dark Forest‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 85.11%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 14.89%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-24, Idle Defense: Dark Forest’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 36.28%,

Audience Network’s proportion is 22.49%,

Messenger’s proportion is 20.69%,

Instagram’s proportion is 20.54%,

’s proportion is .

In the date of 2020-08-24, Idle Defense: Dark Forest‘s network with the most ads is Facebook and its proportion is 36.17%.

3. Top 3 Ad Creative Analysis of Idle Defense: Dark Forest

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Idle Defense: Dark Forest. We can see some advertising trends.

Top 1 Ad Creative of Idle Defense: Dark Forest

Ad Details :

Headline :Start journey

Text :

Top 2 Ad Creative of Idle Defense: Dark Forest

Ad Details :

Headline :Start journey

Text :

Top 3 Ad Creative of Idle Defense: Dark Forest

Ad Details :

Headline :Start journey

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 190 190 189
Popularity 994 994 994
Dimensions 320 x 400 320 x 400 320 x 400
Creative Type Video Video Video
Network Facebook Audience Network Facebook
Related Ads 1 1 1
Countries Spain,Saudi Arabia,Australia,Indonesia,Hungary,France,Thailand,Brazil,Malaysia,Turkey,Singapore,Vietnam,Canada,Sweden,Russia,Germany,Philippines,United Kingdom,United States Thailand,Canada,Philippines,Singapore,Germany,South Africa,Brazil,United States,Russia,Saudi Arabia,Spain,Malaysia,United Kingdom,Turkey,Vietnam,Australia,Indonesia,Hungary,France Brazil,Germany,South Africa,Russia,Spain,Australia,Philippines,Turkey,Canada,France,Sweden,Malaysia,Thailand,United Kingdom,United States,Singapore,Indonesia,Vietnam,Hungary
Language French French French

Through the above analysis, we can see that the most effective channel for Idle Defense: Dark Forest in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Idle Defense: Dark Forest’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Idle Defense: Dark Forest, you can click the app name below to view related reports.