Lazatu Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lazatu's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lazatu.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lazatu
App Name : Lazatu
Logo：
OS : Android
Network : Instagram,Messenger,Facebook
Developer : vipeso inc.
Publisher : Instagram
Total creative ads during the time period : 10
Duration : 229
Popularity : 9,976
Check ASO Keywords of Lazatu
2. Lazatu’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lazatu in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lazatu in the recent period. As of 2020-10-19, among the Lazatu‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-19, Lazatu's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.83%,
Messenger's proportion is 26.83%,
Facebook's proportion is 23.17%,
Audience Network's proportion is 23.17%,
's proportion is .
In the date of 2020-10-19, Lazatu‘s network with the most ads is Instagram and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Lazatu
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lazatu. We can see some advertising trends.
Top 1 Ad Creative of Lazatu
Ad Details ：
Headline ：LAZATU: Real Estate App
Text ：Lazatu is a real estate app that provides a simple, effective and innovative suit of features for buying/renting and selling your property online with real-time collaboration of ‘Property Seekers/Buyers.
Top 2 Ad Creative of Lazatu
Ad Details ：
Headline ：LAZATU: Real Estate App
Text ：Lazatu is a real estate app that provides a simple, effective and innovative suit of features for buying/renting and selling your property online with real-time collaboration of ‘Property Seekers/Buyers.
Top 3 Ad Creative of Lazatu
Ad Details ：
Headline ：LAZATU: Real Estate App
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 223 | 228 | 228 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Philippines | Philippines | Philippines |
| Language | English | English | NA |
Through the above analysis, we can see that the most effective channel for Lazatu in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Lazatu's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lazatu, you can click the app name below to view related reports, or you can find more info in ASOTools.