Pick n Pay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pick n Pay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pick n Pay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pick n Pay
App Name : Pick n Pay
Logo：
OS : Android
Network : Twitter,Facebook,Instagram
Developer : PnP Mobile
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Golden File Manager,OLX Classifieds,Eye Color Changer-Lens Photo Editor
Total creative ads during the time period : 1,234
Duration : 1,644
Popularity : 89,824
Check ASO Keywords of Pick n Pay
2. Pick n Pay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pick n Pay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pick n Pay in the recent period. As of 2021-05-26, among the Pick n Pay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 66.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Pick n Pay's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Pick n Pay‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Pick n Pay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pick n Pay. We can see some advertising trends.
Top 1 Ad Creative of Pick n Pay
Ad Details ：
Headline ：50 000 Smart Shopper points!
Text ：When you book your holiday
Top 2 Ad Creative of Pick n Pay
Ad Details ：
Headline ：50 000 Smart Shopper points!
Text ：When you book your holiday
Top 3 Ad Creative of Pick n Pay
Ad Details ：
Headline ：Save on Kauai Hot Drinks
Text ：Whether you need an organic coffee on the go ☕️ or you’re having tea with a friend 🍵 switch just R18 in Smart Shopper points and get any short Hot Drink worth up to R30 from KAUAI!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 131 | 100 | 71 |
| Popularity | 900 | 735 | 489 |
| Dimensions | 1200 x 628 | 600 x 314 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Slovenia | United States,South Africa | Australia,United Kingdom,United States,Canada |
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for Pick n Pay in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Pick n Pay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pick n Pay, you can click the app name below to view related reports, or you can find more info in ASOTools.