Pick n Pay Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Pick n Pay’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pick n Pay.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Pick n Pay

App Name : Pick n Pay

Logo

Pick n Pay-SocialPeta

OS : iOS

Network : Twitter,Facebook,Instagram

Developer : Pick n Pay Retailers PTY LTD

Publisher : BeautyPlus - Easy Photo Editor Selfie Camera,Golden File Manager (Explorer),OLX Clasificados,Eye Colour Changer 2018,Ice Cream Sandwich Maker FREE,ActionDirector Video Editor - Edit Videos Fast,Bike Moto Traffic Racer

Total creative ads during the time period : 731

Duration : 1,733

Popularity : 44,849

2. Pick n Pay’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pick n Pay in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Pick n Pay in the recent period. As of 2020-09-06, among the Pick n Pay‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Pick n Pay’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 97.02%,

Instagram’s proportion is 2.98%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Pick n Pay‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Pick n Pay

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pick n Pay. We can see some advertising trends.

Top 1 Ad Creative of Pick n Pay

Ad Details :

Headline :50 000 Smart Shopper points!

Text :When you book your holiday

Top 2 Ad Creative of Pick n Pay

Ad Details :

Headline :Save R50* on bus trips

Text :Pick n Pay and Greyhound

Top 3 Ad Creative of Pick n Pay

Ad Details :

Headline :Get FREE DELIVERY worth R60!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 131 58 89
Popularity 897 336 179
Dimensions 1200 x 628 1200 x 628 1200 x 628
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 5
Countries Slovenia South Africa South Africa
Language NA English English

Through the above analysis, we can see that the most effective channel for Pick n Pay in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Pick n Pay’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Pick n Pay, you can click the app name below to view related reports.