Miso Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Miso's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Miso.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Miso
App Name : Miso
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Miso, Inc.
Publisher : Instagram,Ameba,Text Free: WiFi Calling App ,TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer & Share,Talkray - Free Calls Texts,Treehouse Table,USA Weather forecast
Total creative ads during the time period : 1,329
Duration : 1,951
Popularity : 98,103
Check ASO Keywords of Miso
2. Miso’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Miso in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Miso in the recent period. As of 2021-05-23, among the Miso‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Miso's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.58%,
Messenger's proportion is 24.92%,
Audience Network's proportion is 24.5%,
Instagram's proportion is 24.0%,
's proportion is .
In the date of 2021-05-23, Miso‘s network with the most ads is Messenger and its proportion is 29.17%.
3. Top 3 Ad Creative Analysis of Miso
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Miso. We can see some advertising trends.
Top 1 Ad Creative of Miso
Ad Details ：
Headline ：이미 200만명이 이용하고 있습니다!
Text ：아직도 직접 청소하세요? 미소가 있는데? 😲
평수 상관없이 2시간 31,200원 3시간 40,000원
#빨래 #설거지 #화장실청소 #냉장고청소 #정리정돈
Top 2 Ad Creative of Miso
Ad Details ：
Headline ：이미 200만명이 이용하고 있습니다!
Text ：아직도 직접 청소하세요? 미소가 있는데? 😲
평수 상관없이 2시간 31,200원 3시간 40,000원
#빨래 #설거지 #화장실청소 #냉장고청소 #정리정돈
Top 3 Ad Creative of Miso
Ad Details ：
Headline ：이미 200만명이 이용하고 있습니다!
Text ：아직도 직접 청소하세요? 미소가 있는데? 😲
경산 평수 상관없이 3시간 42,900원 4시간 53,200원
#빨래 #설거지 #화장실청소 #냉장고청소 #정리정돈
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 243 | 243 | 244 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 600 x 600 | 426 x 426 | 426 x 426 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for Miso in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Miso's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Miso, you can click the app name below to view related reports, or you can find more info in ASOTools.