Lyf Pay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lyf Pay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lyf Pay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lyf Pay
App Name : Lyf Pay
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Lyf
Publisher : Instagram,POTO - Photo Collage Editor,GulogGratis,Fotor - Photo Editor&Collage,Montage Video Musique,梦幻花园 (Gardenscapes),TopBuzz: Notícias,Vídeos, GIFs,FotoRus -Camera & Photo Editor,SmartNews: Local Breaking News
Total creative ads during the time period : 382
Duration : 1,267
Popularity : 42,930
Check ASO Keywords of Lyf Pay
2. Lyf Pay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lyf Pay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lyf Pay in the recent period. As of 2021-05-06, among the Lyf Pay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-06, Lyf Pay's the proportion of networks impressions are placed like this:
Twitter's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-06, Lyf Pay‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Lyf Pay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lyf Pay. We can see some advertising trends.
Top 1 Ad Creative of Lyf Pay
Ad Details ：
Headline ：Lyf Pay
Text ：#Plusdexcuses Vous avez trop de cartes de fidélité ? Enregistrez les sur votre app Lyf Pay et profitez de vos bons de réduction partout, tout le temps !
Top 2 Ad Creative of Lyf Pay
Ad Details ：
Headline ：Lyf Pay : le paiement mobile
Text ：Lyf Pay, l'application qui combine paiement mobile et avantages exclusifs ! 😍
Top 3 Ad Creative of Lyf Pay
Ad Details ：
Headline ：Lyf Pay : le paiement mobile
Text ：#Plusdexcuses 🔒 Vous avez trop de cartes de fidélité ? Enregistrez les sur votre app Lyf...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 318 | 316 | 207 |
| Popularity | 990 | 984 | 845 |
| Dimensions | 741 x 417 | 741 x 417 | |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 2 | 2 | 2 |
| Countries | France | Congo,Belgium,Central African,France,Luxembourg,Monaco,Switzerland | Luxembourg,Congo,Belgium,Monaco,Central African,France,Switzerland |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Lyf Pay in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Lyf Pay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lyf Pay, you can click the app name below to view related reports, or you can find more info in ASOTools.