Millennium Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Millennium’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Millennium.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Millennium

App Name : Millennium

Logo

Millennium-SocialPeta

OS : iOS

Network : Facebook,Google Ads(Admob),Instagram

Developer : Millennium bcp

Publisher : 鉄道遅延アラート,我的FC跳跃玛丽的超级世界,傳奇 海盜 海島 戰神 大戰 手游 - 3d 永恆 奇兵 戰爭 單機 遊戲 免費 星際,App Lock with Finger Password - Hide Photos,倉頡速成字典,Hotspot Utility,Block Jam!

Total creative ads during the time period : 234

Duration : 608

Popularity : 22,227

2. Millennium’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Millennium in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Millennium in the recent period. As of 2020-09-06, among the Millennium‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 75.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 25.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Millennium’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 25.0%,

Messenger’s proportion is 25.0%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Millennium‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Millennium

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Millennium. We can see some advertising trends.

Top 1 Ad Creative of Millennium

Ad Details :

Headline :Descubra a App Millennium

Text :‎Aggregate accounts from other banks Do you have accounts in many banks? Wouldn’t you like to bring everything together into one App? Well now it’s possible. Aggregate all your accounts from other banks and manage all of them from one single place: your Millennium App. Direct debits No more vi...

Top 2 Ad Creative of Millennium

Ad Details :

Headline :

Text :Simples, rápida e segura

Top 3 Ad Creative of Millennium

Ad Details :

Headline :

Text :Simples, rápida e segura

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 51 41 41
Popularity 281 206 206
Dimensions 600 x 600 240 x 426 240 x 426
Creative Type Image Video Video
Network Facebook Messenger Messenger
Related Ads 1 1 1
Countries Portugal Portugal,Angola,Brazil Angola,Portugal,Brazil
Language English Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Millennium in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Millennium’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Millennium, you can click the app name below to view related reports.