Makuake Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Makuake’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Makuake.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Makuake
App Name : Makuake
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Makuake, Inc.
Publisher : Korean Food Recipes - 10k Recipes,Fotor - Photo Editor & Collage,TopBuzz: Notícias,Vídeos, GIFs,MakeupPlus,PhotoGrid - Pic Collage Maker,Buraco Canastra Online,SmartNews: World Breaking News
Total creative ads during the time period : 1,472
Duration : 826
Popularity : 110,216
2. Makuake’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Makuake in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Makuake in the recent period. As of 2020-09-07, among the Makuake‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Makuake’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 28.42%,
Instagram’s proportion is 20.69%,
Audience Network’s proportion is 20.42%,
Messenger’s proportion is 18.95%,
Ameba(アメーバ)’s proportion is 11.52%.
In the date of 2020-09-07, Makuake‘s network with the most ads is Facebook and its proportion is 24.0%.
3. Top 3 Ad Creative Analysis of Makuake
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Makuake. We can see some advertising trends.
Top 1 Ad Creative of Makuake
Ad Details ：
Headline ：Zodiac aster
Text ：①コードバンでもない、ブライドルレザーでもない、『リアルパティーヌ』という 第三の高級素材の開発。 ②ご利用用途別に3種類の形状のお財布とmakuake限定品を用意。 ③「大切な思い出や財布を無くしてほしくない！！....
Top 2 Ad Creative of Makuake
Ad Details ：
Headline ：『リアルパティーヌ束入』【ネイビー】
Text ：①コードバンでもない、ブライドルレザーでもない、『リアルパティーヌ』という 第三の高級素材の開発。 ②ご利用用途別に3種類の形状のお財布とmakuake限定品を用意。 ③「大切な思い出や財布を無くしてほしくない！！....
Top 3 Ad Creative of Makuake
Ad Details ：
Headline ：『リアルパティーヌラウンド束入』【カーキ】
Text ：①コードバンでもない、ブライドルレザーでもない、『リアルパティーヌ』という 第三の高級素材の開発。 ②ご利用用途別に3種類の形状のお財布とmakuake限定品を用意。 ③「大切な思い出や財布を無くしてほしくない！！....
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 242 | 243 | 243 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 690 x 418 | 2048 x 1365 | 2048 x 1365 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Makuake in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Makuake’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Makuake, you can click the app name below to view related reports.