Merge Elves Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Merge Elves's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Merge Elves.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Merge Elves
App Name : Merge Elves
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : C.C.T Games
Publisher : Facebook,Instagram,Candy Mouse,Memory Match Football EPL,Tic Tac Toe - Morpion Game,Reptiles Coloring Book & Game,Blew TD: Free Tower Defense strategy game
Total creative ads during the time period : 154
Duration : 56
Popularity : 9,564
Check ASO Keywords of Merge Elves
2. Merge Elves’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Merge Elves in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Merge Elves in the recent period. As of 2021-03-16, among the Merge Elves‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Merge Elves's the proportion of networks impressions are placed like this:
Audience Network's proportion is 23.04%,
Instagram's proportion is 23.04%,
Messenger's proportion is 23.04%,
Facebook's proportion is 22.9%,
Google Ads(Admob)'s proportion is 7.97%.
In the date of 2021-03-16, Merge Elves‘s network with the most ads is Google Ads(Admob) and its proportion is 63.64%.
3. Top 3 Ad Creative Analysis of Merge Elves
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Merge Elves. We can see some advertising trends.
Top 1 Ad Creative of Merge Elves
Ad Details ：
Headline ：Home Design together
Text ：Welcome to Elves Garden
Top 2 Ad Creative of Merge Elves
Ad Details ：
Headline ：Match and Merge everything
Text ：Home Design together
Top 3 Ad Creative of Merge Elves
Ad Details ：
Headline ：Home Design together
Text ：Welcome to Elves Garden
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 31 | 40 |
| Popularity | 199 | 151 | 122 |
| Dimensions | 1280 x 720 | 640 x 360 | 512 x 250 |
| Creative Type | Video | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 1 | 2 |
| Countries | Canada,Australia,United States,United Kingdom | United States,Australia,United Kingdom,Canada | Canada,United Kingdom,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Merge Elves in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Merge Elves's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Merge Elves, you can click the app name below to view related reports, or you can find more info in ASOTools.