Momatu Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Momatu’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Momatu.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Momatu

App Name : Momatu



OS : iOS

Network : Google Ads(Admob),Facebook

Developer : Shoebox Timeline PTY LTD

Publisher : Sketches Switch -Color Pencil Picture Swap Drawing,贴纸美化全能相机 - 用最全最好的P图软件秀秀你的美图和搞笑图,Tinkerbell Fairy Tale Dress Up HD,视频拼图 - 快速拼接和合成视频的工具,XGimp Image Editor Paint Tool,Glitter Wallpapers & Glitter Backgrounds,SuperPhoto - Photo Effects & Filters

Total creative ads during the time period : 18

Duration : 30

Popularity : 1,228

2. Momatu’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Momatu in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Momatu in the recent period. As of 2020-09-07, among the Momatu‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 25.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 25.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Momatu’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Momatu‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Momatu

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Momatu. We can see some advertising trends.

Top 1 Ad Creative of Momatu

Ad Details :

Headline :Private photo album app

Text :Capture and share moments

Top 2 Ad Creative of Momatu

Ad Details :

Headline :Private. Safe. Secure.

Text :Meet Momatu – a private family photo album that allows you to capture the moments that matter. Download today.

Top 3 Ad Creative of Momatu

Ad Details :

Headline :Capture the moment

Text :Meet Momatu – a private family photo album that allows you to capture the moments that matter. Download today.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 12 1 1
Popularity 77 52 52
Dimensions 288 x 512 720 x 900 340 x 426
Creative Type Image Video Video
Network Google Ads(Admob) Facebook Facebook
Related Ads 1 1 1
Countries United Kingdom,United States,Australia,Canada Nepal Georgia,Ukraine
Language English English English

Through the above analysis, we can see that the most effective channel for Momatu in recent advertising is Google Ads(Admob), and the main creative type is Image.

In conclusion: The above is a free Momatu’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Momatu, you can click the app name below to view related reports.