MTN Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MTN’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MTN.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MTN

App Name : MTN

Logo

MTN-SocialPeta

OS : Android

Network : Facebook,Audience Network,Twitter

Developer : MTN ZA

Publisher : 30 Day Fitness Challenge - Workout at Home,Blue Light Filter,BeautyPlus - Easy Photo Editor Selfie Camera,Avira Antivirus Security 2019-Antivirus AppLock,YouCam Nails - Manicure Salon for Custom Nail Art,7 Minute Workout,Treehouse Table

Total creative ads during the time period : 1,006

Duration : 324

Popularity : 82,004

2. MTN’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MTN in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MTN in the recent period. As of 2020-09-03, among the MTN‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, MTN’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-03, MTN‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of MTN

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MTN. We can see some advertising trends.

Top 1 Ad Creative of MTN

Ad Details :

Headline :1GB free on download

Text :Get that ‘going viral’ feeling with 1GB of data for free when you download the new MTN app!

Top 2 Ad Creative of MTN

Ad Details :

Headline :1GB free on download

Text :Get that ‘going viral’ feeling with 1GB of data for free when you download the new MTN app!

Top 3 Ad Creative of MTN

Ad Details :

Headline :Free 1GB on download

Text :Win your share of over R100 Million in rewards to celebrate MTN’s 25th birthday! Play MTN Cake Crush. Download the new MTN app. #wegotu25

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 66 84
Popularity 848 577 511
Dimensions 720 x 720 1081 x 1081 720 x 720
Creative Type Image Image Video
Network Facebook Facebook Twitter
Related Ads 1 1 1
Countries United Kingdom,Australia,Canada,United States Canada,United Kingdom,United States,Australia United Kingdom,Australia,United States,Canada
Language English English English

Through the above analysis, we can see that the most effective channel for MTN in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free MTN’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MTN, you can click the app name below to view related reports.