Naranja Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Naranja's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Naranja.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Naranja
App Name : Naranja
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Tarjeta Naranja S.A.
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes,Ameba,나만의 트레이너 - 짐데이리즈
Total creative ads during the time period : 933
Duration : 1,392
Popularity : 76,660
Check ASO Keywords of Naranja
2. Naranja’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Naranja in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Naranja in the recent period. As of 2021-03-15, among the Naranja‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 46.9%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.71%, Carousel category's proportion is 12.39%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Naranja's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.69%,
Audience Network's proportion is 27.69%,
Instagram's proportion is 26.99%,
Messenger's proportion is 17.63%,
's proportion is .
In the date of 2021-03-15, Naranja‘s network with the most ads is Facebook and its proportion is 29.2%.
3. Top 3 Ad Creative Analysis of Naranja
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Naranja. We can see some advertising trends.
Top 1 Ad Creative of Naranja
Ad Details ：
Headline ：¿Querés saber mas?
Text ：¿Sabés qué es mejor que disfrutar los beneficios del Mundo Naranja? Compartirlos con...
Top 2 Ad Creative of Naranja
Ad Details ：
Headline ：👀 Mirá cómo pagar Netflix en pesos
Text ：Si vas a disfrutar el verano en casa, ¡que sea con las maratones de Netflix! 🍿 Suscribite ahora con tu Naranja y pagalo en pesos 💳
Top 3 Ad Creative of Naranja
Ad Details ：
Headline ：👀 Mirá cómo pagar Netflix en pesos
Text ：Si vas a disfrutar el verano en casa, ¡que sea con las maratones de Netflix! 🍿 Suscribite ahora con tu Naranja y pagalo en pesos 💳
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 288 | 37 | 37 |
| Popularity | 764 | 191 | 190 |
| Dimensions | 750 x 750 | 600 x 600 | 337 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Messenger |
| Related Ads | 5 | 1 | 1 |
| Countries | Colombia,Paraguay,Argentina,Spain,Cuba,Chile,Venezuela,Panama,Peru,Mexico | Cuba,Chile,Argentina,Mexico,Panama,Colombia,Paraguay,Venezuela,Peru,Spain | Cuba,Chile,Spain,Panama,Colombia,Peru,Argentina,Venezuela,Paraguay,Mexico |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Naranja in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Naranja's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Naranja, you can click the app name below to view related reports, or you can find more info in ASOTools.