Nest Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Nest’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nest.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Nest

App Name : Nest

Logo

Nest-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Nest Labs

Publisher : Surprise Eggs for Baby Kids ,Avira Antivirus Security 2019-Antivirus AppLock,BeautyPlus - Easy Photo Editor Selfie Camera,Korean Food Recipes - 10k Recipes,SHAREit - Transfer Share,Video Collage: Mix VideoPhoto,Kids ABC

Total creative ads during the time period : 16

Duration : 349

Popularity : 1,000

2. Nest’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Nest in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Nest in the recent period. As of 2020-08-21, among the Nest‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-21, Nest’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-08-21, Nest‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Nest

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nest. We can see some advertising trends.

Top 1 Ad Creative of Nest

Ad Details :

Headline :Receive an Annual Incentive of $25!

Text :Easy-to-install smart thermostats for as low as $50.

Top 2 Ad Creative of Nest

Ad Details :

Headline :Upgrade Your Thermostat!

Text :Easy-to-install smart thermostats for as low as $50.

Top 3 Ad Creative of Nest

Ad Details :

Headline :Get Paid $25 Every Year!

Text :Easy-to-install smart thermostats for as low as $50.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 54 25 9
Popularity 155 79 68
Dimensions 2048 x 1072 601 x 600 1200 x 1200
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 5 1
Countries United States United States United States
Language NA English English

Through the above analysis, we can see that the most effective channel for Nest in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Nest’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Nest, you can click the app name below to view related reports.