RBC Rewards Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RBC Rewards's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RBC Rewards.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RBC Rewards
App Name : RBC Rewards
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Royal Bank of Canada
Publisher : Instagram,PhotoGrid Video Collage maker,Tap Tap Music-Pop Songs,梦幻花园 (Gardenscapes)
Total creative ads during the time period : 104
Duration : 896
Popularity : 6,317
Check ASO Keywords of RBC Rewards
2. RBC Rewards’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RBC Rewards in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RBC Rewards in the recent period. As of 2021-03-12, among the RBC Rewards‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, RBC Rewards's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, RBC Rewards‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of RBC Rewards
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RBC Rewards. We can see some advertising trends.
Top 1 Ad Creative of RBC Rewards
Ad Details ：
Headline ：Points for Canada
Text ：Redeem and save 30% points on select merchandise.* Help Canadian brands come back strong.
Top 2 Ad Creative of RBC Rewards
Ad Details ：
Headline ：Subscribe now
Text ：Introducing Our New Podcast: The Northern Take. Unlocking Canadian travel inspiration.
Top 3 Ad Creative of RBC Rewards
Ad Details ：
Headline ：Subscribe now
Text ：Introducing Our New Podcast: The Northern Take. Unlocking Canadian travel inspiration.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 19 | 19 |
| Popularity | 105 | 99 | 99 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada | United States,United Kingdom,Australia,Canada | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for RBC Rewards in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free RBC Rewards's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RBC Rewards, you can click the app name below to view related reports, or you can find more info in ASOTools.