RBC Rewards Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the RBC Rewards’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RBC Rewards.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of RBC Rewards

App Name : RBC Rewards

Logo

RBC Rewards-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Royal Bank of Canada

Publisher : PhotoGrid - Pic Collage Maker,Tap Tap Music-Pop Songs,Gardenscapes

Total creative ads during the time period : 54

Duration : 709

Popularity : 2,647

2. RBC Rewards’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser RBC Rewards in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of RBC Rewards in the recent period. As of 2020-09-07, among the RBC Rewards‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, RBC Rewards’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, RBC Rewards‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of RBC Rewards

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RBC Rewards. We can see some advertising trends.

Top 1 Ad Creative of RBC Rewards

Ad Details :

Headline :Limited time offers

Text :Load your RBC Offers for up to $125 in savings* from great brands. Expires Aug. 31.

Top 2 Ad Creative of RBC Rewards

Ad Details :

Headline :RBC

Text :Pledge your support for restaurants across Canada and earn 2X RBC Rewards points.*

Top 3 Ad Creative of RBC Rewards

Ad Details :

Headline :RBC

Text :RBC Offers gives you personalized offers from great brands, so you save more & earn faster.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 14 13 21
Popularity 82 80 76
Dimensions 400 x 400 720 x 720 640 x 640
Creative Type Video Video Video
Network Facebook Instagram Instagram
Related Ads 1 1 2
Countries Canada Canada,Australia,United Kingdom,United States United States,United Kingdom,Canada,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for RBC Rewards in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free RBC Rewards’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to RBC Rewards, you can click the app name below to view related reports.