Royal Plaza Hotel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Royal Plaza Hotel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Royal Plaza Hotel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Royal Plaza Hotel
App Name : Royal Plaza Hotel
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : SPECIAL INSTRUMENT DEVELOPMENT CO., LTD.
Publisher : Instagram,Frozen Water Slide Car Race: Aqua Park adventure,烹饪游戏做冰淇淋,Cook1Cook - 食譜新體驗，你的美食煮場！,Gujarati Movie, Natak, Videos, Dayro, Latest 2018,Parrot Phone Call,Facebook,أشهر ٦٠٠٠ كلمة إنجليزية,Vietanamese English Translator
Total creative ads during the time period : 41
Duration : 456
Popularity : 3,240
Check ASO Keywords of Royal Plaza Hotel
2. Royal Plaza Hotel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Royal Plaza Hotel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Royal Plaza Hotel in the recent period. As of 2021-05-25, among the Royal Plaza Hotel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Royal Plaza Hotel's the proportion of networks impressions are placed like this:
Facebook's proportion is 92.75%,
Instagram's proportion is 7.25%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-25, Royal Plaza Hotel‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Royal Plaza Hotel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Royal Plaza Hotel. We can see some advertising trends.
Top 1 Ad Creative of Royal Plaza Hotel
Ad Details ：
Headline ：【悠長住宿計劃．「賞」點住就點住】
Text ：為自己製造多一點私人空間。你今天，Me Time了嗎？
帝京酒店舒適愜意的客房均由350呎起，月租僅由HK$12,600起。高級雙床客房設有兩張帝后床，最多可供4人入住。浴室具有時尚設計的雲石浴缸，讓您能肆意放鬆心情，洗滌煩惱。
無論是長住或短租，均有多款精彩貼心禮遇等緊您！
立即聯絡我們的專業團隊，為您度身訂造個人專屬的住宿計劃。
#RoyalPlazaHotel #LongStay #HKStay #HKHotel #Apartment #MonthlyRental #Kowloon #StayinKowloon #Guestroom #Getaway #Relax #BathTub
💬 WhatsApp or Call 短訊或致電 ： 61177800
📧 Email電郵 ： longstay@royalplaza.com.hk
🌐 Find out more 了解更多 ： https://bit.ly/3raz8zh
Top 2 Ad Creative of Royal Plaza Hotel
Ad Details ：
Headline ：
Text ：悠長住宿優惠
帝京酒店毗鄰旺角東站，地利便越、設施齊全!以優惠價HK$13,950起連續入住30晚或以上，除了獲贈防疫福袋乙個外，更可享一系列貼心禮遇，如免費觀賞任何收費電影頻道、享用衣服濕洗及摺衣服務等，度過一個寫意悠閒假期吧!
Top 3 Ad Creative of Royal Plaza Hotel
Ad Details ：
Headline ：
Text ：悠長住宿優惠
帝京酒店毗鄰旺角東站，地利便越、設施齊全!以優惠價HK$13,950起連續入住30晚或以上，除了獲贈防疫福袋乙個外，更可享一系列貼心禮遇，如免費觀賞任何收費電影頻道、享用衣服濕洗及摺衣服務等，度過一個寫意悠閒假期吧!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 144 | 24 | 7 |
| Popularity | 520 | 123 | 64 |
| Dimensions | 600 x 600 | 338 x 600 | 1080 x 1920 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 15 | 1 | 1 |
| Countries | Macau,Taiwan,Hong Kong,Canada,United Kingdom,Australia,United States | Hong Kong | Hong Kong |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Royal Plaza Hotel in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Royal Plaza Hotel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Royal Plaza Hotel, you can click the app name below to view related reports, or you can find more info in ASOTools.