Nova Play Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Nova Play’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nova Play.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Nova Play

App Name : Nova Play


Nova Play-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Nova Broadcasting Group AD

Publisher : Blue Light Filter,30 Day Fitness Challenge - Workout at Home,POTO - Photo Frames & Collage,TopBuzz: Notícias,Vídeos, GIFs,BeautyPlus - Easy Photo Editor Selfie Camera,Blur Image Background

Total creative ads during the time period : 58

Duration : 483

Popularity : 9,335

2. Nova Play’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Nova Play in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Nova Play in the recent period. As of 2020-09-04, among the Nova Play‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Nova Play’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Audience Network’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, Nova Play‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Nova Play

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nova Play. We can see some advertising trends.

Top 1 Ad Creative of Nova Play

Ad Details :

Headline :Мароко - най-предпочитана дестинация за лято 2019 (ГАЛЕРИЯ)

Text :Северноафриканската страна привлича милиони туристи заради красивите си плажове, топлия климат и ориенталската култура

Top 2 Ad Creative of Nova Play

Ad Details :

Headline :Лиляна Павлова: Ключът за това каква Европа искаме е в ръцете на младите хора

Text :Павлова призова младите хора да бъдат активни в диалога за бъдещето на Европа

Top 3 Ad Creative of Nova Play

Ad Details :

Headline :Нинова: Заставаме зад Манолова, за да спечелим по-широка подкрепа

Text :Лидерът на БСП коментира и промените в НПК

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 355 476 233
Popularity 999 999 998
Dimensions 980 x 551 980 x 551 980 x 551
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States Bulgaria Bulgaria
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Nova Play in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Nova Play’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Nova Play, you can click the app name below to view related reports.