Nova Play Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Nova Play's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Nova Play.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Nova Play

App Name : Nova Play


Nova Play-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer :

Publisher : Instagram,Facebook,Blue Light Filter - Night Mode, Night Shift,30 Day Fitness Challenge - Workout at Home,POTO - Photo Collage Editor,TopBuzz: Notícias,Vídeos, GIFs,Blur Photo Editor - Blur Image Background Editor

Total creative ads during the time period : 135

Duration : 1,132

Popularity : 8,385

Check ASO Keywords of Nova Play

2. Nova Play’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Nova Play in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Nova Play in the recent period. As of 2021-02-23, among the Nova Play‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-23, Nova Play's the proportion of networks impressions are placed like this:

Facebook's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-02-23, Nova Play‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Nova Play

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Nova Play. We can see some advertising trends.

Top 1 Ad Creative of Nova Play

Ad Details :

Headline :"БСП за България" закри предизборната си кампания във Варна

Text :Проф. Анелия Клисарова💬: „Имаме #Визия за #Варна, а тази Визия за Варна е толкова добра, толкова истинска и сериозна, че дори нашите опоненти я харесаха и започнаха да ходят по нашите стъпки“❗

Top 2 Ad Creative of Nova Play

Ad Details :

Headline :Българин направи добавка, която прави колите по-икономични и екологични (ВИДЕО)

Text :Идеята е на д-р Йонко Мермерски

Top 3 Ad Creative of Nova Play

Ad Details :

Headline :Колажите с ген. Мутафчийски, разсмели милиони българи (ГАЛЕРИЯ)

Text :Вижте колажите с ген. Мутафчийски, разсмели милиони българи :) (ГАЛЕРИЯ)

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 359 53 1
Popularity 999 292 97
Dimensions 980 x 551 980 x 551 980 x 551
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Bulgaria Bulgaria Bulgaria
Language NA NA NA

Through the above analysis, we can see that the most effective channel for Nova Play in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Nova Play's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Nova Play, you can click the app name below to view related reports, or you can find more info in ASOTools.