Wooom Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wooom's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wooom.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wooom
App Name : Wooom
Logo：
OS : iOS
Network : Google Ads(Admob),Instagram,Facebook
Developer : Kloeber
Publisher : Instagram,Total Snooker Classic Free,Bubble Pyramids,Offroad Construction Builder 3D – Equipment transporter simulation game,看图猜明星 - 看看有没有你认识的男神女神,VR Motor Racing Mania Cardboard,Video Popup Player Floating with Background Music,Jigsaw Puzzle
Total creative ads during the time period : 151
Duration : 238
Popularity : 18,766
Check ASO Keywords of Wooom
2. Wooom’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wooom in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wooom in the recent period. As of 2020-12-21, among the Wooom‘s ad creative, the Html category's proportion is 50.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-21, Wooom's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-21, Wooom‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Wooom
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wooom. We can see some advertising trends.
Top 1 Ad Creative of Wooom
Ad Details ：
Headline ：
Text ：WOOOM - Der Sessel fürs Büro
Der Schalensessel hat alles, was Ihr Arbeitsplatz auch hat – Plus Wohlfühlfaktor.
WOOOM – Die neue Form des Sitzens
Top 2 Ad Creative of Wooom
Ad Details ：
Headline ：
Text ：La nouvelle forme d'assise
WOOOM est à la fois votre lieu de travail à part entière et un élégant fauteuil lounge .
WOOOM - Le fauteuil de bureau
Top 3 Ad Creative of Wooom
Ad Details ：
Headline ：
Text ：La nouvelle forme d'assise
WOOOM est à la fois votre lieu de travail à part entière et un élégant fauteuil lounge .
WOOOM - Le fauteuil de bureau
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 135 | 173 | 173 |
| Popularity | 994 | 992 | 990 |
| Dimensions | 1367 x 2048 | 2048 x 1152 | 560 x 325 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 28 | 28 | 28 |
| Countries | Germany | France | France |
| Language | German | French | French |
Through the above analysis, we can see that the most effective channel for Wooom in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Wooom's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wooom, you can click the app name below to view related reports, or you can find more info in ASOTools.