One Music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the One Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps One Music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of One Music
App Name : One Music
Logo：
OS : Android
Network : Audience Network,Messenger,Instagram
Developer : Amil Gorden
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,AirBrush: Easy Photo Editor,UC Mini-Download Video Status & Movies,Treehouse Table
Total creative ads during the time period : 10,000
Duration : 762
Popularity : 2,326,415
Check ASO Keywords of One Music
2. One Music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser One Music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of One Music in the recent period. As of 2021-05-27, among the One Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, One Music's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.2%,
Messenger's proportion is 25.2%,
Facebook's proportion is 24.8%,
Instagram's proportion is 24.8%,
's proportion is .
In the date of 2021-05-27, One Music‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of One Music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of One Music. We can see some advertising trends.
Top 1 Ad Creative of One Music
Ad Details ：
Headline ：❤FREE❤ Instale agora! 👉👉👉
Text ：Parabéns aos usuários Samsung Galaxy Note 9 !! 💕💗💛 Agora você pode baixar gratuitamente este poderoso aplicativo de música que possui milhares de músicas incríveis! Clique para instalá-lo🎼🎵🎶
Top 2 Ad Creative of One Music
Ad Details ：
Headline ：❤FREE❤ Instale agora! 👉👉👉
Text ：Parabéns aos usuários Xiaomi !! 💕💗💛 Agora você pode baixar gratuitamente este poderoso aplicativo de música que possui milhares de músicas incríveis! Clique para instalá-lo🎼🎵🎶
Top 3 Ad Creative of One Music
Ad Details ：
Headline ：❤FREE❤ Instale agora! 👉👉👉
Text ：Parabéns aos usuários Samsung Galaxy Note 9 !! 💕💗💛 Agora você pode baixar gratuitamente este poderoso aplicativo de música que possui milhares de músicas incríveis! Clique para instalá-lo🎼🎵🎶
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 208 | 208 | 208 |
| Popularity | 996 | 996 | 996 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for One Music in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free One Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to One Music, you can click the app name below to view related reports, or you can find more info in ASOTools.