Pollini Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pollini's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pollini.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pollini
App Name : Pollini
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Pollini S.p.A.
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,Un día más culto,地铁跑酷 - 官方中文版,Bible Study - Study The Bible By Topic,Light Bible: Daily Verses, Prayer, Audio Bible
Total creative ads during the time period : 144
Duration : 1,770
Popularity : 9,856
Check ASO Keywords of Pollini
2. Pollini’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pollini in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pollini in the recent period. As of 2021-02-24, among the Pollini‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-24, Pollini's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.44%,
Instagram's proportion is 31.44%,
Audience Network's proportion is 27.61%,
Messenger's proportion is 9.51%,
's proportion is .
In the date of 2021-02-24, Pollini‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Pollini
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pollini. We can see some advertising trends.
Top 1 Ad Creative of Pollini
Ad Details ：
Headline ：Pollini SS21
Text ：Enhance the new season with the refined style of the new Pollini Spring Summer 2021 collection.
Top 2 Ad Creative of Pollini
Ad Details ：
Headline ：Pollini | Winter Sales
Text ：Pollini Winter Sales are here! Discover the Fall Winter collection at 50% off.
Top 3 Ad Creative of Pollini
Ad Details ：
Headline ：Pollini | Winter Sales
Text ：Pollini Winter Sales are here! Discover the Fall Winter collection at 50% off.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 29 | 25 | 25 |
| Popularity | 140 | 121 | 121 |
| Dimensions | 340 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | Australia,United States,Canada,United Kingdom | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pollini in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Pollini's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pollini, you can click the app name below to view related reports, or you can find more info in ASOTools.