Positiv Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Positiv's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Positiv.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Positiv
App Name : Positiv
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Positiv Education
Publisher : Instagram,Facebook,Voice Texting Pro,Buraco Mano a Mano,学习颜色-儿童学习颜色和它们的名字。,数学トレーニング（中学1年・2年・3年の数学計算勉強アプリ）,Daddy's Little Helper
Total creative ads during the time period : 229
Duration : 377
Popularity : 45,213
Check ASO Keywords of Positiv
2. Positiv’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Positiv in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Positiv in the recent period. As of 2021-03-16, among the Positiv‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Positiv's the proportion of networks impressions are placed like this:
Facebook's proportion is 59.77%,
Instagram's proportion is 40.23%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Positiv‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Positiv
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Positiv. We can see some advertising trends.
Top 1 Ad Creative of Positiv
Ad Details ：
Headline ：Positiv
Text ：Positiv App - New meditation and self awareness app in Portuguese. We are a School of Global Consciousness that believes that every human being is an essential link in the positive regeneration of the world in which we live. Our goal is to make available to as many people as possible tools that l...
Top 2 Ad Creative of Positiv
Ad Details ：
Headline ：Positiv
Text ：Positiv App - New meditation and self awareness app in Portuguese. We are a School of Global Consciousness that believes that every human being is an essential link in the positive regeneration of the world in which we live. Our goal is to make available to as many people as possible tools that l...
Top 3 Ad Creative of Positiv
Ad Details ：
Headline ：Positiv
Text ：Positiv App - New meditation and self awareness app in Portuguese. We are a School of Global Consciousness that believes that every human being is an essential link in the positive regeneration of the world in which we live. Our goal is to make available to as many people as possible tools that l...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 138 | 138 | 138 |
| Popularity | 959 | 958 | 958 |
| Dimensions | 1125 x 2001 | 1125 x 2001 | 1125 x 2001 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Positiv in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Positiv's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Positiv, you can click the app name below to view related reports, or you can find more info in ASOTools.