VanMoof Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the VanMoof's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps VanMoof.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of VanMoof
App Name : VanMoof
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : VanMoof BV
Publisher : Instagram,Facebook,Selfiest - selfie foto filtros,Montage Video Musique,POTO - Photo Collage Editor,天气 中华 XL PRO,Alarm Clock
Total creative ads during the time period : 264
Duration : 416
Popularity : 16,274
Check ASO Keywords of VanMoof
2. VanMoof’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser VanMoof in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of VanMoof in the recent period. As of 2021-03-16, among the VanMoof‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, VanMoof's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, VanMoof‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of VanMoof
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of VanMoof. We can see some advertising trends.
Top 1 Ad Creative of VanMoof
Ad Details ：
Headline ：The new VanMoof S3 & X3
Text ：The Red Dot Design Award calls it the "Best of the Best" – find out why.
Top 2 Ad Creative of VanMoof
Ad Details ：
Headline ：Ride the future
Text ：The alternative to gridlocked freeways and overflowing subways.
Top 3 Ad Creative of VanMoof
Ad Details ：
Headline ：VanMoof
Text ：Design minimaliste, expérience maximale. À partir de 1998€.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 73 | 70 | 28 |
| Popularity | 235 | 223 | 136 |
| Dimensions | 720 x 720 | 400 x 400 | 640 x 640 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 2 | 2 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | United Kingdom,United States,Australia,Canada | Monaco,Congo,Switzerland,Belgium,France,Central African,Luxembourg |
| Language | English | English | French |
Through the above analysis, we can see that the most effective channel for VanMoof in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free VanMoof's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to VanMoof, you can click the app name below to view related reports, or you can find more info in ASOTools.