WELPS – workouts & meals Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WELPS – workouts & meals's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WELPS – workouts & meals.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WELPS – workouts & meals
App Name : WELPS – workouts & meals
Logo：
OS : iOS
Network : Instagram,Facebook,Google Ads(Admob)
Developer : Wellness Digital Group LLC
Publisher : Instagram,Facebook,Slingshot Rush,智能计步器 - 走与跟踪你的活动水平,極速瘦身,1个月板挑战
Total creative ads during the time period : 202
Duration : 543
Popularity : 12,880
Check ASO Keywords of WELPS – workouts & meals
2. WELPS – workouts & meals’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WELPS – workouts & meals in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WELPS – workouts & meals in the recent period. As of 2021-03-16, among the WELPS – workouts & meals‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 79.59%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.41%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, WELPS – workouts & meals's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.67%,
Facebook's proportion is 24.04%,
Messenger's proportion is 23.7%,
Audience Network's proportion is 23.6%,
's proportion is .
In the date of 2021-03-16, WELPS – workouts & meals‘s network with the most ads is Instagram and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of WELPS – workouts & meals
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WELPS – workouts & meals. We can see some advertising trends.
Top 1 Ad Creative of WELPS – workouts & meals
Ad Details ：
Headline ：Следи за собой просто 12+
Text ：Планы тренировок 12+
Top 2 Ad Creative of WELPS – workouts & meals
Ad Details ：
Headline ：Следи за собой просто 12+
Text ：Меняй себя с Welps 12+
Top 3 Ad Creative of WELPS – workouts & meals
Ad Details ：
Headline ：Первые 7 дней бесплатно
Text ：WELPS - твой персональный гид по здоровому образу жизни! Первые 7 дней бесплатно! Устанавливай умное приложение, которое даст тебе: 🏃♀️ Адаптивные тренировки 🍎 План сбалансированного питания ⚡ Поддержку от экспертов в онлайн-чате 🧑🤝🧑 Замотивированное сообщество людей, которые делятся своими успехами и историями @tetyamotya рекомендует!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 42 | 43 | 16 |
| Popularity | 133 | 120 | 91 |
| Dimensions | 406 x 720 | 406 x 720 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 2 | 2 | 1 |
| Countries | Russia | Bulgaria | Russia |
| Language | Russian | NA | Russian |
Through the above analysis, we can see that the most effective channel for WELPS – workouts & meals in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free WELPS – workouts & meals's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WELPS – workouts & meals, you can click the app name below to view related reports, or you can find more info in ASOTools.