RainbowMe Kids Competitive Intelligence|Ad Analysis by SocialPeta

RainbowMe Kids Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the RainbowMe Kids's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RainbowMe Kids.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of RainbowMe Kids

App Name : RainbowMe Kids

Logo

RainbowMe Kids-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : RainbowMe Incorporated

Publisher : Instagram,GulogGratis

Total creative ads during the time period : 17

Duration : 504

Popularity : 2,231

Check ASO Keywords of RainbowMe Kids

2. RainbowMe Kids’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RainbowMe Kids in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of RainbowMe Kids in the recent period. As of 2020-12-24, among the RainbowMe Kids‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-24, RainbowMe Kids's the proportion of networks impressions are placed like this:

Facebook's proportion is 50.62%,

Audience Network's proportion is 49.38%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-12-24, RainbowMe Kids‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of RainbowMe Kids

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RainbowMe Kids. We can see some advertising trends.

Top 1 Ad Creative of RainbowMe Kids

Ad Details :

Headline :Their new favorite characters are here.

Text :It is the melanated characters coming to life on the page for me! 😍

Top 2 Ad Creative of RainbowMe Kids

Ad Details :

Headline :Their new favorite characters are here.

Text :O is for Oshun is the first augmented reality children's book to feature diverse fairytale and folklore characters of color from around the world.

Top 3 Ad Creative of RainbowMe Kids

Ad Details :

Headline :Your child's new favorite fairy tale characters are here, and they are magical!

Text :O is for Oshun is the first augmented reality (AR) book to feature diverse fairytale and folklore characters of color from around the world. Enjoy the book and then with the magic of AR, watch each character come to LIFE!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 130 60 33
Popularity 564 368 161
Dimensions 400 x 224 400 x 224 1280 x 720
Creative Type Video Video Video
Network Facebook Audience Network Audience Network
Related Ads 2 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for RainbowMe Kids in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free RainbowMe Kids's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to RainbowMe Kids, you can click the app name below to view related reports, or you can find more info in ASOTools.