The Travel Magazine Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Travel Magazine's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Travel Magazine.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Travel Magazine
App Name : The Travel Magazine
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : The Travel Magazine
Publisher : Instagram,Facebook
Total creative ads during the time period : 21
Duration : 483
Popularity : 2,156
Check ASO Keywords of The Travel Magazine
2. The Travel Magazine’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Travel Magazine in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Travel Magazine in the recent period. As of 2021-03-29, among the The Travel Magazine‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-29, The Travel Magazine's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-29, The Travel Magazine‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of The Travel Magazine
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Travel Magazine. We can see some advertising trends.
Top 1 Ad Creative of The Travel Magazine
Ad Details ：
Headline ：Explore England's Castles This Autumn
Text ：Add a dash of regal culture to your Autumnal staycation by visiting one of England's historical castles and catch up with millennia of English history of tantalising tales and royal gossip.
Top 2 Ad Creative of The Travel Magazine
Ad Details ：
Headline ：Check out the travel technology packed into the smart carry-on bag
Text ：The next generation of carry-on bags is smart.
Top 3 Ad Creative of The Travel Magazine
Ad Details ：
Headline ：Foodie tour of the Baltic states: Estonia, Latvia, Lithuania
Text ：Think Baltic cuisine is about potatoes, black bread, and borscht? We uncover the finest restaurants in Latvia, Estonia and Lithuania that say otherwise.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 75 | 20 | 36 |
| Popularity | 504 | 198 | 177 |
| Dimensions | 1280 x 854 | 1280 x 863 | 1280 x 853 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | Kazakhstan,South Africa,Nigeria | Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Travel Magazine in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Travel Magazine's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Travel Magazine, you can click the app name below to view related reports, or you can find more info in ASOTools.