Sailing Empire Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sailing Empire's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sailing Empire.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sailing Empire
App Name : Sailing Empire
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Siteng Games
Publisher : Instagram,Facebook
Total creative ads during the time period : 263
Duration : 62
Popularity : 17,809
Check ASO Keywords of Sailing Empire
2. Sailing Empire’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sailing Empire in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sailing Empire in the recent period. As of 2020-08-19, among the Sailing Empire‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-19, Sailing Empire's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.38%,
Audience Network's proportion is 26.84%,
Instagram's proportion is 23.02%,
Messenger's proportion is 22.77%,
's proportion is .
In the date of 2020-08-19, Sailing Empire‘s network with the most ads is Facebook and its proportion is 37.93%.
3. Top 3 Ad Creative Analysis of Sailing Empire
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sailing Empire. We can see some advertising trends.
Top 1 Ad Creative of Sailing Empire
Ad Details ：
Headline ：Sailing Empire
Text ：This is a sailing mobile game with a medieval background. Players serve as admirers and set sail in this azure sea to fight the four sides and explore unknown treasures! [Captain Capable, Occupy the Port] The player leads the captain to knock on the door of each port and open the exchange of each ci...
Top 2 Ad Creative of Sailing Empire
Ad Details ：
Headline ：Sailing Empire
Text ：This is a sailing mobile game with a medieval background. Players serve as admirers and set sail in this azure sea to fight the four sides and explore unknown treasures! [Captain Capable, Occupy the Port] The player leads the captain to knock on the door of each port and open the exchange of each ci...
Top 3 Ad Creative of Sailing Empire
Ad Details ：
Headline ：Sailing Empire
Text ：This is a sailing mobile game with a medieval background. Players serve as admirers and set sail in this azure sea to fight the four sides and explore unknown treasures! [Captain Capable, Occupy the Port] The player leads the captain to knock on the door of each port and open the exchange of each ci...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 44 | 44 | 44 |
| Popularity | 238 | 238 | 237 |
| Dimensions | 1000 x 1000 | 1000 x 1000 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | United States,Australia,Canada,United Kingdom | Canada,United Kingdom,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Sailing Empire in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Sailing Empire's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sailing Empire, you can click the app name below to view related reports, or you can find more info in ASOTools.