SmartNews: Local Breaking News Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SmartNews: Local Breaking News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SmartNews: Local Breaking News.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SmartNews: Local Breaking News
App Name : SmartNews: Local Breaking News
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : SmartNews, Inc.
Publisher : Instagram,Facebook,Ameba,Korean Food Recipes - 10k Recipes,TalkU Free Calls +Free Texting +International Call,Treehouse Table
Total creative ads during the time period : 10,000
Duration : 2,510
Popularity : 3,866,786
Check ASO Keywords of SmartNews: Local Breaking News
2. SmartNews: Local Breaking News’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SmartNews: Local Breaking News in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SmartNews: Local Breaking News in the recent period. As of 2021-05-27, among the SmartNews: Local Breaking News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 13.13%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.81%, Carousel category's proportion is 6.06%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, SmartNews: Local Breaking News's the proportion of networks impressions are placed like this:
Facebook's proportion is 20.7%,
Instagram's proportion is 20.61%,
Messenger's proportion is 20.61%,
Audience Network's proportion is 19.47%,
Google Ads(Admob)'s proportion is 18.07%.
In the date of 2021-05-27, SmartNews: Local Breaking News‘s network with the most ads is Google Ads(Admob) and its proportion is 20.2%.
3. Top 3 Ad Creative Analysis of SmartNews: Local Breaking News
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SmartNews: Local Breaking News. We can see some advertising trends.
Top 1 Ad Creative of SmartNews: Local Breaking News
Ad Details ：
Headline ：いつ降る、いつ止むがひとめでわかるアプリ
Text ：大飯郡で、いつ雨が降るのかひとめでわかるから、降っていない時にでかけられる。雨の日の予定に便利なアプリ
Top 2 Ad Creative of SmartNews: Local Breaking News
Ad Details ：
Headline ：【無料で使える】台風もクーポンも東蒲原郡の情報ならスマートニュース
Text ：台風14号が東蒲原郡に接近中。
新機能【台風ビュー】で、台風の状態がよりわかりやすく。台風情報はスマートニュースで
Top 3 Ad Creative of SmartNews: Local Breaking News
Ad Details ：
Headline ：【無料で使える】台風もクーポンも三潴郡の情報ならスマートニュース
Text ：台風14号が三潴郡に接近中。
新機能【台風ビュー】で、台風の状態がよりわかりやすく。台風情報はスマートニュースで
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 173 | 214 | 214 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 900 x 900 | 900 x 900 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 23 | 44 | 44 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for SmartNews: Local Breaking News in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free SmartNews: Local Breaking News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SmartNews: Local Breaking News, you can click the app name below to view related reports, or you can find more info in ASOTools.