SmartNews: Local News Break Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SmartNews: Local News Break’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SmartNews: Local News Break.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SmartNews: Local News Break
App Name : SmartNews: Local News Break
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : SmartNews, Inc.
Publisher : Ameba,Korean Food Recipes - 10k Recipes,TalkU Free Calls +Free Texting +International Call,Treehouse Table,UC Mini- Best Tube Mate Fast Video Downloader,Tandem Language Exchange: Speak learn languages,SHAREit - Transfer Share
Total creative ads during the time period : 20,898
Duration : 2,248
Popularity : 1,945,819
2. SmartNews: Local News Break’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser SmartNews: Local News Break in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SmartNews: Local News Break in the recent period. As of 2020-09-07, among the SmartNews: Local News Break‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, SmartNews: Local News Break’s the proportion of networks impressions are placed like this:
Yahoo! Japan’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, SmartNews: Local News Break‘s network with the most ads is Yahoo! Japan and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of SmartNews: Local News Break
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SmartNews: Local News Break. We can see some advertising trends.
Top 1 Ad Creative of SmartNews: Local News Break
Ad Details ：
Headline ：Local News from Menifee.
Text ：SmartNews is the award-winning news app downloaded by 50+ million readers in 100+ countries! SmartNews analyzes millions of articles every day to deliver the top trending news stories influencing the world right now. SmartNews delivers high-quality news headlines and breaking news from top news publ...
Top 2 Ad Creative of SmartNews: Local News Break
Ad Details ：
Headline ：Local News from Porterville.
Text ：SmartNews is the award-winning news app downloaded by 50+ million readers in 100+ countries! SmartNews analyzes millions of articles every day to deliver the top trending news stories influencing the world right now. SmartNews delivers high-quality news headlines and breaking news from top news publ...
Top 3 Ad Creative of SmartNews: Local News Break
Ad Details ：
Headline ：Local News from Yuma.
Text ：SmartNews is the award-winning news app downloaded by 50+ million readers in 100+ countries! SmartNews analyzes millions of articles every day to deliver the top trending news stories influencing the world right now. SmartNews delivers high-quality news headlines and breaking news from top news publ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 231 | 231 | 285 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 78 | 13 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SmartNews: Local News Break in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SmartNews: Local News Break’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SmartNews: Local News Break, you can click the app name below to view related reports.