World of Hyatt Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the World of Hyatt's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps World of Hyatt.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of World of Hyatt
App Name : World of Hyatt
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Hyatt Corporation
Publisher : Instagram,Facebook,One Harmony:The Okura Group,Healthy 22,Hotels Vietnam Booking (Khách sạn),Health Web Listener (NHS UK)
Total creative ads during the time period : 3,226
Duration : 2,230
Popularity : 296,349
Check ASO Keywords of World of Hyatt
2. World of Hyatt’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser World of Hyatt in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of World of Hyatt in the recent period. As of 2021-03-15, among the World of Hyatt‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 31.21%, Playable Ads category's proportion is 0.0%, Image category's proportion is 51.77%, Carousel category's proportion is 17.02%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, World of Hyatt's the proportion of networks impressions are placed like this:
Instagram's proportion is 45.06%,
Facebook's proportion is 42.87%,
Audience Network's proportion is 6.3%,
Messenger's proportion is 5.76%,
's proportion is .
In the date of 2021-03-15, World of Hyatt‘s network with the most ads is Instagram and its proportion is 37.59%.
3. Top 3 Ad Creative Analysis of World of Hyatt
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of World of Hyatt. We can see some advertising trends.
Top 1 Ad Creative of World of Hyatt
Ad Details ：
Headline ：Houston Hotel Deals
Text ：Rates starting at just $90/night. Book today!
Top 2 Ad Creative of World of Hyatt
Ad Details ：
Headline ：Space to Spread Out
Text ：Make your family vacation extra special in one of our signature Kid's Suites, featuring cozy built-in bunk beds, a 65" TV, and a large king bed.
Top 3 Ad Creative of World of Hyatt
Ad Details ：
Headline ：Space to Spread Out
Text ：Make your family vacation extra special in one of our signature Kid's Suites, featuring cozy built-in bunk beds, a 65" TV, and a large king bed.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 862 | 117 | 117 |
| Popularity | 999 | 846 | 844 |
| Dimensions | 1280 x 852 | 2048 x 1365 | 2048 x 1365 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Canada,Australia | Canada,United States,United Kingdom,Australia | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for World of Hyatt in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free World of Hyatt's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to World of Hyatt, you can click the app name below to view related reports, or you can find more info in ASOTools.