凯悦酒店集团 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 凯悦酒店集团's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 凯悦酒店集团.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 凯悦酒店集团
App Name : 凯悦酒店集团
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Hyatt Corporation
Publisher : Instagram,Facebook,One Harmony:The Okura Group,Hotels Vietnam Booking (Khách sạn),Health Web Listener (NHS UK),空気読み力
Total creative ads during the time period : 3,215
Duration : 1,235
Popularity : 302,689
Check ASO Keywords of 凯悦酒店集团
2. 凯悦酒店集团’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 凯悦酒店集团 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 凯悦酒店集团 in the recent period. As of 2021-03-15, among the 凯悦酒店集团‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 30.99%, Playable Ads category's proportion is 0.0%, Image category's proportion is 52.11%, Carousel category's proportion is 16.9%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 凯悦酒店集团's the proportion of networks impressions are placed like this:
Instagram's proportion is 44.67%,
Facebook's proportion is 44.1%,
Audience Network's proportion is 5.68%,
Messenger's proportion is 5.55%,
's proportion is .
In the date of 2021-03-15, 凯悦酒店集团‘s network with the most ads is Instagram and its proportion is 36.62%.
3. Top 3 Ad Creative Analysis of 凯悦酒店集团
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 凯悦酒店集团. We can see some advertising trends.
Top 1 Ad Creative of 凯悦酒店集团
Ad Details ：
Headline ：Space to Spread Out
Text ：Make your family vacation extra special in one of our signature Kid's Suites, featuring cozy built-in bunk beds, a 65" TV, and a large king bed.
Top 2 Ad Creative of 凯悦酒店集团
Ad Details ：
Headline ：Space to Spread Out
Text ：Make your family vacation extra special in one of our signature Kid's Suites, featuring cozy built-in bunk beds, a 65" TV, and a large king bed.
Top 3 Ad Creative of 凯悦酒店集团
Ad Details ：
Headline ：Space to Spread Out
Text ：Make your family vacation extra special in one of our signature Kid's Suites, featuring cozy built-in bunk beds, a 65" TV, and a large king bed.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 117 | 117 | 117 |
| Popularity | 847 | 844 | 843 |
| Dimensions | 2048 x 1365 | 2048 x 1365 | 2048 x 1365 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United States,United Kingdom,Australia | Canada,United States,United Kingdom,Australia | United Kingdom,Canada,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for 凯悦酒店集团 in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free 凯悦酒店集团's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 凯悦酒店集团, you can click the app name below to view related reports, or you can find more info in ASOTools.