宮鎖花露語 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 宮鎖花露語's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 宮鎖花露語.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 宮鎖花露語
App Name : 宮鎖花露語
Logo：
OS : iOS
Network : Messenger,Audience Network,Facebook
Developer : 维佳 张
Publisher : Instagram,Facebook
Total creative ads during the time period : 443
Duration : 147
Popularity : 185,725
Check ASO Keywords of 宮鎖花露語
2. 宮鎖花露語’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 宮鎖花露語 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 宮鎖花露語 in the recent period. As of 2021-03-15, among the 宮鎖花露語‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 91.49%, Playable Ads category's proportion is 0.0%, Image category's proportion is 8.51%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 宮鎖花露語's the proportion of networks impressions are placed like this:
Instagram's proportion is 28.64%,
Facebook's proportion is 28.01%,
Audience Network's proportion is 21.78%,
Messenger's proportion is 21.58%,
's proportion is .
In the date of 2021-03-15, 宮鎖花露語‘s network with the most ads is Messenger and its proportion is 26.6%.
3. Top 3 Ad Creative Analysis of 宮鎖花露語
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 宮鎖花露語. We can see some advertising trends.
Top 1 Ad Creative of 宮鎖花露語
Ad Details ：
Headline ：測一測情商，你能在後宮走到哪一步？
Text ：隨機投胎，壹路逆襲，這裏只有高智商的女人才能活下來！👉
Top 2 Ad Creative of 宮鎖花露語
Ad Details ：
Headline ：測一測情商，你能在後宮走到哪一步？
Text ：隨機投胎，壹路逆襲，這裏只有高智商的女人才能活下來！👉
Top 3 Ad Creative of 宮鎖花露語
Ad Details ：
Headline ：小姐姐都在玩的换装游戏
Text ：百套绫罗美衣等待挑选，多重精致古典妆容，还原你心中的一举一动，一颦一笑。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 145 | 145 | 136 |
| Popularity | 956 | 956 | 956 |
| Dimensions | 1000 x 1000 | 1000 x 1000 | 426 x 240 |
| Creative Type | Image | Image | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 8 |
| Countries | Taiwan,Hong Kong,Macau | Macau,Taiwan,Hong Kong | Singapore,Malaysia,Hong Kong,Taiwan,Macau |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Simplified) |
Through the above analysis, we can see that the most effective channel for 宮鎖花露語 in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free 宮鎖花露語's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 宮鎖花露語, you can click the app name below to view related reports, or you can find more info in ASOTools.