货拉拉 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 货拉拉's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 货拉拉.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 货拉拉
App Name : 货拉拉
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,WIFI万能钥匙
Developer : 深圳依时货拉拉科技有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,QQ浏览器 - 腾讯王卡，全网免流量,WTV影视大全,Perfect Piano,百度,最美锁屏,周公解梦,宝宝巴士
Total creative ads during the time period : 1,920
Duration : 1,422
Popularity : 186,726
Check ASO Keywords of 货拉拉
2. 货拉拉’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 货拉拉 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 货拉拉 in the recent period. As of 2021-03-11, among the 货拉拉‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 货拉拉's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 36.39%,
知乎's proportion is 27.09%,
百度's proportion is 0.1%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 货拉拉‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 35.71%.
3. Top 3 Ad Creative Analysis of 货拉拉
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 货拉拉. We can see some advertising trends.
Top 1 Ad Creative of 货拉拉
Ad Details ：
Headline ：货拉拉搬家服务
Text ：竟然十分钟不到就到楼下
Top 2 Ad Creative of 货拉拉
Ad Details ：
Headline ：货拉拉搬家服务
Text ：快速又划算
Top 3 Ad Creative of 货拉拉
Ad Details ：
Headline ：成都拉货搬家运大件用这个APP，多种车型，随叫随到！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 292 | 121 | 302 |
| Popularity | 994 | 989 | 988 |
| Dimensions | 1280 x 720 | 1280 x 720 | 720 x 1280 |
| Creative Type | Image | Image | Video |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | 今日头条 |
| Related Ads | 7 | 5 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 货拉拉 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 货拉拉's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 货拉拉, you can click the app name below to view related reports, or you can find more info in ASOTools.