Future of UA Campaign:
Measurement, Monetization, Creatives

What we discussed:

For advertisers who wants truly succeed and drive growth, they will need to ensure they’re measuring the true impact of their campaigns, implementing a diverse media plan with creativity at its core, and focusing on long-term performance over short-term wins. Hence, we unpack these points to demonstrate what marketers shall note in 2023 UA playbook.

• Status of global mobile game marketing like downloads, revenue, DAU, IAP, etc
• The evolving overall UA landscape and attribution
• Continuous Growth loop/framework
• UA strategies must adapt today to be future ready
• Tips on distributing media spends
• Best practice of ad creatives for UA & retargeting
• Trends of ad creatives