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Future of UA Campaign:
Measurement, Monetization, Creatives

November 17th, 3:00 PM IST


Watch recording

What we discussed:

For advertisers who wants truly succeed and drive growth, they will need to ensure they’re measuring the true impact of their campaigns, implementing a diverse media plan with creativity at its core, and focusing on long-term performance over short-term wins. Hence, we unpack these points to demonstrate what marketers shall note in 2023 UA playbook.

• Status of global mobile game marketing like downloads, revenue, DAU, IAP, etc
• The evolving overall UA landscape and attribution
• Continuous Growth loop/framework
• UA strategies must adapt today to be future ready
• Tips on distributing media spends
• Best practice of ad creatives for UA & retargeting
• Trends of ad creatives

Moderator & Panelists


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Ashish Shinde
Director of Sales And Business Development 
at SocialPeta

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Vishal Saini
National Sales Manager 
at Tyroo

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Kapil Bonde
Market Evangelist, INSEA 
at Adjust

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Pankaj Uniyal
Business Development Manager
at SocialPeta

SocialPeta Marketing Partners


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Want to discuss marketing collaboration?

Get in touch with us: vanessa@socialpeta.com