通过我们全面的白皮书和研究报告，深入洞察全球移动营销趋势
In 2025, the global mobile app market experienced a fundamental shift. Traffic-driven growth approaches reached their limits, and broad, volume-oriented strategies began to lose traction. Instead, value-led operations, technology-enabled optimization, and deep localization emerged as the primary drivers of sustainable growth. In partnership with industry leader AdChampagne, SocialPeta proudly publishes the 2026 Global Mobile App Marketing Trends White Paper. The report decodes the growth dynamics shaping AI-powered app categories and delivers a comprehensive analysis of marketing trends and regional strategies across key verticals, including finance, social, and health. Serving as an end-to-end guide to global expansion, it offers actionable insights spanning strategic planning through execution.
Download the 2026 Global Micro Drama App Marketing Report by SocialPeta and AMO Pictures. Explore advertising trends, creative strategies, regional insights, and top short drama app analysis across global markets.
Download the 2026 Global Mobile Game Marketing Trends White Paper to uncover actionable insights on UA, creatives, retention, and global growth, powered by SocialPeta and industry leaders.
As the mobile gaming industry becomes more competitive, marketers face critical questions: How many creatives are enough? Which regions require which strategies? How should creative resources be split between iOS and Android?. To help answer these, SocialPeta, in collaboration with Reforged Labs, have jointly released the report 2025 Global Mobile Game Marketing Insights & Creative Breakdownpowered by 1.7B+ creatives and 1M+ new assets added daily.
With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and market expansion. To help industry professionals stay ahead, SocialPeta analyzed 2025 global financial app marketing data and released the report “Marketing Trends of Finance Apps in 2025,” providing detailed insights into emerging market patterns and strategic, data-backed recommendations to support more effective decision-making.
As the productivity app market shifts from feature-based competition to value-driven growth, global developers are in urgent need of a clear guide to navigate the evolving landscape. SocialPeta, in collaboration with Mega Digital, officially released the 2025 Report on Marketing Trends of Productivity Apps. Based on a database of 1.6 billion ad creatives and real-time tracking across more than 70 countries, the report analyzes both the changes and the enduring trends in the global market.
With AIGC technology rapidly reshaping industries worldwide, the global mobile app market is experiencing unprecedented transformation and unlocking new opportunities. To help industry professionals better understand global market dynamics and optimize their marketing strategies, SocialPeta has released the report “H1 2025 AIGC Mobile App Marketing Analysis”. Drawing on a database of over 1.6 billion ad creatives and real-time dynamic data updated hourly, the report delivers a comprehensive analysis of the market landscape, marketing trends, and breakout cases in the AIGC mobile apps.
As mobile-native audiences increasingly seek immersive yet time-efficient entertainment, micro-dramas are becoming a key battleground in the global content race. More importantly, the micro-drama apps provide a scalable, cost-effective format for storytelling that resonates across cultures, making them an ideal tool for both content innovation and international market penetration.
With the surge of mobile internet, the mobile gaming industry has emerged as a cornerstone of the global digital entertainment landscape. Now, the industry stands at a pivotal moment—shifting from a phase of rapid expansion to one of refined operations, where each strategic decision can make or break success.
The global Artificial Intelligence Generated Content (AIGC) sector is experiencing explosive growth. According to the latest data, the number of monthly active users of AI applications worldwide reached 666 million in Q1 2025, marking a 24.64% year-over-year increase. Among them, DeepSeek emerged as the biggest dark horse in the global market, achieving an astonishing 1,688% growth rate and increasing its market share from 0.7% to 7.9%. In response, SocialPeta has released its latest report, Marketing Analysis of Overseas AIGC Apps in Q1 2025, offering a data-driven perspective on global trends and uncovering new growth opportunities.
Latin America is rapidly emerging as one of the most promising growth markets in the global mobile gaming industry. Brazil and Mexico, as core markets, account for 72% of the region's mobile game downloads and 68% of its revenue. In 2022, Brazil's mobile gaming revenue approached $550 million. In 2023, the overall mobile gaming revenue in Latin America reached $8.7 billion—an increase of 3.8% year-over-year, significantly outpacing the global average growth rate.
As traditional Cost Per Install (CPI) surpasses $30, more than half of the world's top 100 mobile game publishers have integrated playable ads into their core advertising strategies. This interactive, experience-driven marketing revolution is reshaping the global mobile gaming landscape. Capitalizing on this trend, SocialPeta has collaborated with Playable Factory to co-author the report "Marketing Insights into Playable Ads for Global Mobile Apps in 2025." This report provides an in-depth analysis of key market trends, differences across ad channels, and standout case studies, offering valuable insights to help publishers obtain global opportunities and accelerate growth.
2024’s mobile app landscape is defined by AI-driven innovation and precision targeting. Smadex, in partnership with SocialPeta, delivers the industry’s definitive playbook with data-backed strategies to capitalize on emerging trends and global expansion opportunities.
The global mobile game and app market has become increasingly dynamic, with new trends and shifts emerging regularly. For developers and marketers, staying updated on these changes is crucial to stay competitive. Leveraging over a decade of data analysis experience, SocialPeta is proud to announce the release of the 2024 Global Mobile Game & App Marketing White Paper. This report aims to provide in-depth insights into the latest market developments and guide industry professionals in navigating future marketing challenges.
Spanning over 80 pages, the report provides valuable insights into key global markets, including the North America., Europe, Japan and South Korea, South America, the Middle East and more. It delivers actionable intelligence to help companies navigate the global non-gaming mobile app landscape and refine their marketing strategies for improved results.
The global mobile gaming market in 2024 continues to grow, fueled by increased smartphone penetration in emerging markets and strong in-game purchase trends in established markets like North America and Europe. Both large and small companies are expanding internationally, with significant growth potential in these regions.
In this digital and mobile era, the mini-game market is expanding globally at an astonishing pace, attracting everyone's attention. Drawing from the success stories of the Chinese mini-game market, we aim to provide strategic inspiration and innovative ideas for game developers worldwide. To support this, SocialPeta has released the "Marketing Insights into Global Mobile Games & Minigames in 2024" report, offering an in-depth analysis of mini-games going overseas in 2024 and how they shine on the global stage.
The Southeast Asian mobile game market has rapidly become a key growth driver in the global gaming industry, with its youthful population and widespread smartphone use. In this competitive landscape, precise market insights and effective strategies are essential for success.
To help you navigate this dynamic landscape, SocialPeta has compiled two comprehensive reports, totaling over 130 pages, that provide deep insights into these trends and offer actionable strategies for global market expansion.
To support companies expanding into international markets, SocialPeta has produced the report "Insights into Global Mobile App Marketing Trends for H1 2024." This comprehensive analysis examines key trends and data from the first half of the year, offering valuable insights to help companies thrive in a rapidly evolving market.
SocialPeta has partnered with Tenjin to produce the report, "Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024."
To explore this trend, SocialPeta has prepared the "Marketing Insights into Global SLGs in 2024" report. This report analyzes the global marketing performance of strategy games in 2024, examines how top advertisers use creative strategies to reach their target markets, assesses the impact of AIGC (Artificial Intelligence-Generated Content) on game asset creation, and summarizes current creative marketing trends for strategy games. This resource aims to help marketers effectively leverage advertising to maximize their products' market potential.
SocialPeta has partnered with the globally renowned casual game publisher Supersonic from Unity to release the report “Marketing Insights into Global Casual & Puzzle Games for Q1 2024”. This report will provide a detailed analysis of the market performance of casual & puzzle games, showcase the changes in global mobile game marketing trends for Q1 2024, and offer an in-depth analysis of how hit advertisers break into target markets with creative strategies.
In the global gaming market, Japan's mobile gaming market has always maintained its unique position and strong influence. It is estimated that the revenue of Japan's mobile gaming market in 2023 was close to $14 billion, making it one of the major markets globally.
SocialPeta is pleased to announce the release of the "2023 Global Mobile Application (Non-Game) Marketing Trend White Paper." Our goal is to provide insights into these rapidly evolving fields and empower individuals to succeed in competitive markets.
To address this, SocialPeta has released the "2023 Global Mobile Game Marketing Whitepaper" to help stakeholders gain insights globally and support the growth of game publishing. In this whitepaper, we provide a detailed analysis of the marketing trends for popular overseas game categories and regions, observing how blockbuster mobile games are deployed in 2023.
Q3 2023 Insights Report on Marketing in Indian Mobile Games from SocialPeta
In response to this, SocialPeta released the "2023 Q3 Global Mobile Game Marketing Trend Insight" report. The report delves into the dynamics of the mobile gaming market in Q3 of 2023, providing a systematic analysis and attribution of the gaming market from aspects such as volume purchase placement, material trends, download and revenue share of game developers, and marketing feedback on new games.
SocialPeta and Snapchat partnered to produced the "2023H1 Mobile Application Marketing Trend Insights" report. This report aims to provide insights on a global scale and support successful product expansion into global markets.
To address this, SocialPeta released the "2023 Q2 Global Mobile Gaming Marketing Trends Insight Report. This report will deeply analyze the competitive situation of the mobile gaming market, explore key factors and best practices in market marketing.
To provide with the latest market information and help to seize opportunities in the mobile game industry. SocialPeta and SoWork have launched the "Asia-Pacific Market Potential Report."
SocialPeta analyzed and summarized the 2023 Q1 game market data, finally, we released the Q1 2023 Insights into Global Mobile Game Marketing Trends report as usual.
SocialPeta released the 2022 Global Mobile Game Marketing White Paper. This report is a combined version of mobile games and applications, we invited industry partners such as Singular, Tenjin, Digital Turbine, Moloco, Storemaven, AdQuantum and etc to provide valuable perspectives.
The Q3 mobile game marketing reports recently released by SocialPeta and OpenMediation suggest that the markets have been "recovering and even growing" in Q3.
SocialPeta teamed up with the performance marketing agency AdQuantum to create a joint Global report on app marketing for H1 2022 — The state of mobile game and app markets.
To take deep dive into the Israeli mobile game industry, SocialPeta publicly launched 2022 The Israeli Mobile Game Market Report in partnership with GameIS.
Thực trạng ngành công nghiệp ứng dụng di động (không tính game) và phân tích thị trường tiếp thị 6 tháng đầu năm 2022
SocialPeta published the mobile game & app industry white paper in H1 2022, providing valuable insights for your product to enter global markets.
In response to the ever-changing mobile marketing and advertising market, SocialPeta released the mobile game & app market white paper for the first half of 2022.
After the H1 2022 mobile game report, SocialPeta continued to release a report on mobile applications (non-gaming).
Analisis strategi pemasaran dan kondisi pasar game mobile pada semester pertama tahun 2022
Thực trạng ngành công nghiệp game và phân tích thị trường tiếp thị 6 tháng đầu năm 2022
บทวิเคราะห์ด้านการตลาดและสภาพการณ์ของอุตสาหกรรมเกมมือถือในครึ่งแรกของปี 2022
SocialPeta published the "H1 2022 Mobile Game Marketing White Paper", providing valuable insights for your product to enter global markets.
В качестве ответа на этот вопрос SocialPeta опубликовала "Аналитический доклад по мировым мобильным играм за первое полугодие 2022 года"
SocialPeta bu soruyu yanıtlamak için “H1 2022 Küresel Mobil Oyun Raporu”nu hazırladı. Bu yazıda ürününüzün küresel pazara nasıl girebileceğine dair sektörden değerli bilgiler yer alıyor.
SocialPeta 2021 Аналитический доклад по глобальному мобильному маркетингу
Gün geçtikçe ve daha fazla mobil uygulama yapılmaya devam edildikçe mobil uygulama pazarı doygunluğuna ulaşmaya yaklaşmaktadır, bu da mobil uygulama şirketlerinin yeni pazarlama stratejilerine yönelmesini gerektirmektedir.
2021 yılı, global mobil pazarlama rekabeti için her gün daha da zorlaşan bir yıl olmuştur. Reklamcılar adına pazarda dikkat çekmek her zamankinden daha zor hale gelmiştir.
SocialPeta vừa mới phát hành bản báo cáo hàng năm về thị trường tiếp thị ứng dụng di động (không tính thể loại game) ở trên 70 quốc gia và vùng lãnh thổ. Báo cáo cũng cho phép các công ty phát triển ứng dụng di động đi sâu vào phân tích các chỉ số cạnh tranh của cả ngành ứng dụng di động hay của các ứng dụng dẫn đầu thị trường.
As the top analysis tool serving the mobile game industry, SocialPeta is dedicated to creating a full white paper in mobile marketing, it will cover the data analysis in both mobile game and non-gaming fields, totaling 100+ pages.
SocialPeta, just released its annual white paper on global mobile apps (non-gaming) marketing with over 70 countries and regions covered. The report allows mobile app companies to dive into the yearly competitive analysis of the mobile apps industry and lead the market.
С созданием все большего количества мобильных приложений рынок мобильных приложений становится все более насыщенным, в результате чего компаниям, занимающимся разработкой приложений, приходится осваивать и внедрять модные маркетинговые стратегии.
2021 yılında, pandemi sonrası dönem olarak mobil oyun sektörüne olağanüstü değişimler yaşanmıştır. Yaklaşık 10 yıldır marketing veri analizi üzerinde çalışan SocialPeta, global mobil oyun sektöründe App Store ve Google Play’de bulunan oyunlar hakkında 70’ten fazla ülke, 80’den fazla reklam kanalı, 1 milyardan fazla reklam, indirme miktarı ve gelir bilgisi içeren bir rapor yayınlamıştır.
Trong năm 2021 vừa qua, thời kỳ hậu đại dịch đã mang đến những thay đổi lớn cho ngành công nghiệp game di động. Là một trong những công cụ phân tích dữ liệu marketting phục vụ cho ngành công nghiệp game di động trong hơn 10 năm qua, SocialPeta đã phát hành sách trắng thường niên về ngành game di động toàn cầu, bao gồm dữ liệu từ hơn 70 quốc gia/vùng lãnh thổ trên toàn thế giới, với hơn 80 kênh quảng cáo toàn cầu, 1 tỷ quảng cáo cũng như các thông tin về lượt tải, doanh thu của game di động trên App Store và Google Play.
SocialPeta released a white paper on the global mobile game industry, which covers data from 70+ countries/regions around the world, accumulated 80+ global advertising channels, accumulated over 1 billion ad creatives, as well as download and revenue information of games from App Store & Google Play.
SocialPeta 2021 Глобальная белая книга по мобильным играм
SocialPeta và Tập đoàn kinh tế kỹ thuật số Malaysia (MDEC) đã cùng nhau phát hành bản báo cáo Quảng cáo Game di động tại Thị trường Đông Nam Á trong khoảng thời gian từ tháng 1 – tháng 9/2021. Bản báo cáo này nhằm mục đích giúp nhiều nhà phát hành game di động, nhà quảng cáo và những người trong ngành liên quan hiểu rõ hơn về ngành công nghiệp game di động tại Đông Nam á
According to Mohan Low (pic), Director of Digital Creative Content, Tech Ecosystems & Globalisation, MDEC, “True to our clarion call to establish Malaysia as the Heart of Digital ASEAN, the report provides a detailed analysis of mobile game launch trends and popular advertisers in Malaysia, Thailand, Singapore, Indonesia, the Philippines and Vietnam in 2021, and listed popular ad tricks for casual games, simulated life games (SLG) and role-playing games (RPG).”
2021 H1'de, küresel Mobil Pazarlama rekabeti giderek daha şiddetli hale geldi. SocialPeta tarafından yakalanan verilere göre, 2021 H1'deki ortalama reklam miktarı geçen yılın aynı dönemine göre %66 arttı. Mobil pazarda rekabetçi kalmanın bir sorun haline geldiğini belirtti.
Trong nửa đầu năm 2021, thị trường ứng dụng di động toàn cầu ngày càng cạnh tranh khốc liệt. Theo dữ liệu của SocialPeta, số lượng quảng cáo trung bình trong quý 1/2021 đã tawng 66% so với cùng kỳ năm ngoái. Điều này đặt ra vấn đề cần phải giải quyết cho nhà phát triển.
In 2021 H1, global mobile marketing competition became increasingly fierce. According to data captured by SocialPeta, the average amount of creatives in 2021 H1 has grown by 66% compared with the same period last year. It indicated that how to stay competitive in the mobile market becomes an issue.
[Скачать] Отчёт о глобальном маркетинге мобильных приложений за первую половину 2021 года
SocialPeta dan Nativex bersama-sama merilis Buku Putih 2020 tentang pembelian media di pasar seluler global, yang mencakup total 80 halaman. Periode pengambilan sampel dari Januari 2020 hingga Desember 2020.
SocialPeta và Nativex cùng phát hành Sách trắng 2020 về hoạt động mua phương tiện truyền thông trên thị trường di động toàn cầu, tổng cộng gồm 80 trang. Thời gian lấy dữ liệu từ tháng 1 năm 2020 đến tháng 12 năm 2020.
SocialPeta and Nativex jointly release the 2020 White Paper on media buying in the global mobile market, which covers 80 pages in total. The sampling period is from January 2020 to December 2020.
SocialPeta совместно с Nativex, выпустили отчет «Обзор рынка мобильной рекламы за 2020 год» – общим объемом 80 страниц. В отчете представлены данные за период январь-декабрь 2020 года.
Download the full white paper, and you’ll get:
At the turn of the year, some are in delight, while others in distress; so is the game industry this year. Looking back at 2019, the industry witnessed the removal of account bans, the dampened passion about going global, and the release of popular games and creative designs. Both the market pattern and the gamers’ preferences are ever-changing. Looking ahead into 2020, there are signs that puzzle and role-playing games may continue to yield extraordinary results, accompanied by the outstanding performance of creative videos and promising prospects for playable ads.
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