通过我们全面的白皮书和研究报告，深入洞察全球移动营销趋势
To uncover this gap, SocialPeta, Playio, and Funtap Games jointly released the 2026 Mobile Game & AI Marketing Insights, combining SocialPeta's global advertising intelligence, Playio's first-party player behavior data, and Funtap Games' publishing experience to explore the key trends, strategies, and AI-powered creative practices shaping global mobile game marketing in H1 2026.
In the first half of 2026, Southeast Asia’s mobile game market entered a new phase. While downloads declined across several markets, revenue continued to grow, signaling a shift from volume-driven growth to more refined user acquisition, market selection, and localization strategies. To help industry professionals navigate these changes, SocialPeta and Gamota, one of Vietnam’s leading mobile game publishers, have jointly released the 2026 Southeast Asia Mobile Game Marketing Report. Powered by SocialPeta’s 1.7B+ ad creative database across 70+ countries and 80+ global advertising channels and Gamota’s 13 years of local publishing experience in Vietnam, the report covers regional market trends, Vietnam’s mobile game landscape, leading advertisers, and winning creative strategies across RPG and strategy games.
To provide industry professionals with a deeper understanding of this rapidly evolving market, SocialPeta has released the Insights into the Global AI Animation Market in 2026. The report delivers a comprehensive analysis of the global AI Animation ecosystem, covering advertising trends, platform competition, regional expansion opportunities, and the key drivers behind top-performing titles.
In 2025, the global mobile app market experienced a fundamental shift. Traffic-driven growth approaches reached their limits, and broad, volume-oriented strategies began to lose traction. Instead, value-led operations, technology-enabled optimization, and deep localization emerged as the primary drivers of sustainable growth. In partnership with industry leader AdChampagne, SocialPeta proudly publishes the 2026 Global Mobile App Marketing Trends White Paper. The report decodes the growth dynamics shaping AI-powered app categories and delivers a comprehensive analysis of marketing trends and regional strategies across key verticals, including finance, social, and health. Serving as an end-to-end guide to global expansion, it offers actionable insights spanning strategic planning through execution.
Download the 2026 Global Micro Drama App Marketing Report by SocialPeta and AMO Pictures. Explore advertising trends, creative strategies, regional insights, and top short drama app analysis across global markets.
Download the 2026 Global Mobile Game Marketing Trends White Paper to uncover actionable insights on UA, creatives, retention, and global growth, powered by SocialPeta and industry leaders.
As the mobile gaming industry becomes more competitive, marketers face critical questions: How many creatives are enough? Which regions require which strategies? How should creative resources be split between iOS and Android?. To help answer these, SocialPeta, in collaboration with Reforged Labs, have jointly released the report 2025 Global Mobile Game Marketing Insights & Creative Breakdownpowered by 1.7B+ creatives and 1M+ new assets added daily.
With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and market expansion. To help industry professionals stay ahead, SocialPeta analyzed 2025 global financial app marketing data and released the report “Marketing Trends of Finance Apps in 2025,” providing detailed insights into emerging market patterns and strategic, data-backed recommendations to support more effective decision-making.
As the productivity app market shifts from feature-based competition to value-driven growth, global developers are in urgent need of a clear guide to navigate the evolving landscape. SocialPeta, in collaboration with Mega Digital, officially released the 2025 Report on Marketing Trends of Productivity Apps. Based on a database of 1.6 billion ad creatives and real-time tracking across more than 70 countries, the report analyzes both the changes and the enduring trends in the global market.
With AIGC technology rapidly reshaping industries worldwide, the global mobile app market is experiencing unprecedented transformation and unlocking new opportunities. To help industry professionals better understand global market dynamics and optimize their marketing strategies, SocialPeta has released the report “H1 2025 AIGC Mobile App Marketing Analysis”. Drawing on a database of over 1.6 billion ad creatives and real-time dynamic data updated hourly, the report delivers a comprehensive analysis of the market landscape, marketing trends, and breakout cases in the AIGC mobile apps.
As mobile-native audiences increasingly seek immersive yet time-efficient entertainment, micro-dramas are becoming a key battleground in the global content race. More importantly, the micro-drama apps provide a scalable, cost-effective format for storytelling that resonates across cultures, making them an ideal tool for both content innovation and international market penetration.
With the surge of mobile internet, the mobile gaming industry has emerged as a cornerstone of the global digital entertainment landscape. Now, the industry stands at a pivotal moment—shifting from a phase of rapid expansion to one of refined operations, where each strategic decision can make or break success.
The global Artificial Intelligence Generated Content (AIGC) sector is experiencing explosive growth. According to the latest data, the number of monthly active users of AI applications worldwide reached 666 million in Q1 2025, marking a 24.64% year-over-year increase. Among them, DeepSeek emerged as the biggest dark horse in the global market, achieving an astonishing 1,688% growth rate and increasing its market share from 0.7% to 7.9%. In response, SocialPeta has released its latest report, Marketing Analysis of Overseas AIGC Apps in Q1 2025, offering a data-driven perspective on global trends and uncovering new growth opportunities.
Latin America is rapidly emerging as one of the most promising growth markets in the global mobile gaming industry. Brazil and Mexico, as core markets, account for 72% of the region's mobile game downloads and 68% of its revenue. In 2022, Brazil's mobile gaming revenue approached $550 million. In 2023, the overall mobile gaming revenue in Latin America reached $8.7 billion—an increase of 3.8% year-over-year, significantly outpacing the global average growth rate.
As traditional Cost Per Install (CPI) surpasses $30, more than half of the world's top 100 mobile game publishers have integrated playable ads into their core advertising strategies. This interactive, experience-driven marketing revolution is reshaping the global mobile gaming landscape. Capitalizing on this trend, SocialPeta has collaborated with Playable Factory to co-author the report "Marketing Insights into Playable Ads for Global Mobile Apps in 2025." This report provides an in-depth analysis of key market trends, differences across ad channels, and standout case studies, offering valuable insights to help publishers obtain global opportunities and accelerate growth.
2024’s mobile app landscape is defined by AI-driven innovation and precision targeting. Smadex, in partnership with SocialPeta, delivers the industry’s definitive playbook with data-backed strategies to capitalize on emerging trends and global expansion opportunities.
The global mobile game and app market has become increasingly dynamic, with new trends and shifts emerging regularly. For developers and marketers, staying updated on these changes is crucial to stay competitive. Leveraging over a decade of data analysis experience, SocialPeta is proud to announce the release of the 2024 Global Mobile Game & App Marketing White Paper. This report aims to provide in-depth insights into the latest market developments and guide industry professionals in navigating future marketing challenges.
Spanning over 80 pages, the report provides valuable insights into key global markets, including the North America., Europe, Japan and South Korea, South America, the Middle East and more. It delivers actionable intelligence to help companies navigate the global non-gaming mobile app landscape and refine their marketing strategies for improved results.
The global mobile gaming market in 2024 continues to grow, fueled by increased smartphone penetration in emerging markets and strong in-game purchase trends in established markets like North America and Europe. Both large and small companies are expanding internationally, with significant growth potential in these regions.
In this digital and mobile era, the mini-game market is expanding globally at an astonishing pace, attracting everyone's attention. Drawing from the success stories of the Chinese mini-game market, we aim to provide strategic inspiration and innovative ideas for game developers worldwide. To support this, SocialPeta has released the "Marketing Insights into Global Mobile Games & Minigames in 2024" report, offering an in-depth analysis of mini-games going overseas in 2024 and how they shine on the global stage.
The Southeast Asian mobile game market has rapidly become a key growth driver in the global gaming industry, with its youthful population and widespread smartphone use. In this competitive landscape, precise market insights and effective strategies are essential for success.
To help you navigate this dynamic landscape, SocialPeta has compiled two comprehensive reports, totaling over 130 pages, that provide deep insights into these trends and offer actionable strategies for global market expansion.
To support companies expanding into international markets, SocialPeta has produced the report "Insights into Global Mobile App Marketing Trends for H1 2024." This comprehensive analysis examines key trends and data from the first half of the year, offering valuable insights to help companies thrive in a rapidly evolving market.
SocialPeta has partnered with Tenjin to produce the report, "Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024."
To explore this trend, SocialPeta has prepared the "Marketing Insights into Global SLGs in 2024" report. This report analyzes the global marketing performance of strategy games in 2024, examines how top advertisers use creative strategies to reach their target markets, assesses the impact of AIGC (Artificial Intelligence-Generated Content) on game asset creation, and summarizes current creative marketing trends for strategy games. This resource aims to help marketers effectively leverage advertising to maximize their products' market potential.
SocialPeta has partnered with the globally renowned casual game publisher Supersonic from Unity to release the report “Marketing Insights into Global Casual & Puzzle Games for Q1 2024”. This report will provide a detailed analysis of the market performance of casual & puzzle games, showcase the changes in global mobile game marketing trends for Q1 2024, and offer an in-depth analysis of how hit advertisers break into target markets with creative strategies.
In the global gaming market, Japan's mobile gaming market has always maintained its unique position and strong influence. It is estimated that the revenue of Japan's mobile gaming market in 2023 was close to $14 billion, making it one of the major markets globally.
SocialPeta is pleased to announce the release of the "2023 Global Mobile Application (Non-Game) Marketing Trend White Paper." Our goal is to provide insights into these rapidly evolving fields and empower individuals to succeed in competitive markets.
To address this, SocialPeta has released the "2023 Global Mobile Game Marketing Whitepaper" to help stakeholders gain insights globally and support the growth of game publishing. In this whitepaper, we provide a detailed analysis of the marketing trends for popular overseas game categories and regions, observing how blockbuster mobile games are deployed in 2023.
Q3 2023 Insights Report on Marketing in Indian Mobile Games from SocialPeta
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