您的移动营销、广告技术和用户获取策略领域关键术语和定义的全面指南。
Learn app store optimization with a practical ASO strategy for keywords, metadata, creative testing, ratings, localization, and performance measurement.
Learn how to promote an app with a practical framework for positioning, channel selection, creative testing, privacy-aware measurement, retention, and ROI.
Learn how attribution modeling assigns conversion credit, compare current models, handle privacy gaps, and validate channel decisions with experiments and MMM.
Learn what Apple's App Tracking Transparency permits, when the ATT prompt is required, how privacy manifests fit, and how to measure campaigns responsibly.
Learn how mobile app testing combines unit, integration, UI, device, performance, accessibility, security, and beta testing before a release.
Learn how ad tech connects advertisers and publishers, how programmatic auctions work, which platforms belong in a stack, and how to measure quality.
Learn what an ad unit is, how it differs from an ad format or creative, and how to choose, structure, test, and measure web and mobile app inventory.
Learn what an ad tag is, how it connects a page or player to an ad server, how tags differ from pixels and SDKs, and how to test them safely.
Learn how ad stacking creates hidden, billable impressions, which signals can expose it, and how buyers and publishers can reduce the risk of ad fraud.
Learn what ad spend includes, how to calculate and reconcile it, how platform budgets behave, and how to allocate spend using profit and incrementality.
Learn how mobile ad mediation routes requests across bidding and waterfall sources, how to choose a platform, and how to measure and troubleshoot the stack.
Learn what Google Ads assets are, which types match each goal, how asset levels and automation work, and how to measure performance without false conclusions.
Learn what AVOD means, how ad-supported streaming delivers and measures ads, how it differs from FAST and SVOD, and how to evaluate AVOD inventory.
Learn what an ad exchange is, how real-time bidding and private deals work, where DSPs and SSPs fit, and how to evaluate supply quality in practice.
Learn what an ad impression counts, how served and viewable impressions differ, and how to use CPM, CTR, reach, frequency, and viewability correctly.
Learn what ARPU means, how to calculate it with a consistent revenue and user definition, and how to compare ARPU with ARPPU, ARPDAU, retention, and LTV.
Learn how AI copy generators produce marketing text, how to write a useful brief, review claims, test variants, and use generated ad copy responsibly.
Learn what advertising copy is, how copy changes by ad format, how to write message variants, test them responsibly, and avoid misleading claims.
