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Mobile app growth is becoming increasingly challenging as rising acquisition costs, creative fatigue, and evolving platform dynamics continue to pressure performance teams. Traditional growth tactics alone are no longer enough, pushing marketers toward more integrated strategies across creative, performance, ASO, automation, and product optimization. This webinar, “The Future of Mobile App Growth: Creative, Performance & Scalable Strategies”, brings together experts from SocialPeta, Upside Apps, Atisfy Reach, and mobile marketing strategist Lina Danilchik to explore what is driving scalable app growth in 2026. The discussion will cover creative performance, ASO evolution, AI-powered optimization, acquisition strategies, and how leading teams are adapting to an increasingly competitive market.
Join SocialPeta’s online panel “Halfway Through 2026: New UA Strategies Driving Game Growth” to explore the latest trends in mobile game user acquisition, AI-driven creatives, growth marketing, performance optimization, and emerging UA strategies shaping game growth in 2026.
Join our online panel “AI x Short Drama: Scaling Creativity Without Losing Originality” to explore how AI is transforming short drama production, creativity, and global growth. Learn how studios and platforms can balance scale, originality, and performance in an increasingly competitive and AI-driven market.
AI is transforming ad creatives across mobile games and app marketing, accelerating production, testing, and replication like never before. Join SocialPeta and industry partners Rzain Consulting, Upptic, Segwise.ai, and Reforged Labs for an exclusive online panel exploring how AI is reshaping winning ad creatives, what still drives performance, and how marketers can maintain differentiation in an increasingly competitive landscape.
Mobile game growth is entering a new phase where traditional UA playbooks alone are no longer enough to sustain performance. This webinar “The New Rules of Mobile Game Growth: What’s Actually Working in 2026”, explores how leading teams are adapting across the full growth funnel—from user acquisition and ASO to creative strategy, retention, and monetization. Join experts from SocialPeta, AppsFlyer, Yodo1 Games, and ClickBite for a candid discussion on what’s actually working today. We’ll cover how teams are scaling creative testing, tackling rising UA costs and creative fatigue, leveraging AI for real performance gains, and better connecting growth, product, and monetization strategies. Gain practical insights and real-world approaches to building scalable, sustainable growth in an increasingly competitive market.
Short Drama 2026 online panel by SocialPeta and Sukudo Studios. Discover trends, monetization strategies, user acquisition insights, content IP, and global localization for sustainable growth.
Struggling with rising UA costs? Join industry leaders from SocialPeta, RZR, and Playio to learn how to scale game growth with retention, creative strategy, and Dynamic LTV in 2026.
In 2026, mobile growth is no longer limited by data availability but by the speed at which insights can drive decisions. With rising competition and increasingly complex user behaviors, traditional manual analysis and fragmented tools cannot keep up. AI is now powering real-time creative testing, predictive user value modeling, and performance optimization, enabling teams to scale acquisition with higher efficiency and ROI. This webinar will explore how leading marketers are embedding AI across the growth stack, from turning data into actionable intelligence to continuously improving campaigns, and what it takes to convert intelligence into measurable, sustainable mobile growth.
In 2026, mobile growth is no longer defined by installs alone. While CPI and short term metrics remain common benchmarks, they often overlook what truly sustains success: long term user value and meaningful engagement. As competition intensifies across app categories, retention is becoming a key driver of sustainable growth.
As 2025 has just come to a close, the mobile app marketing landscape over the past year has been shaped by AI-powered creativity, shifting user behavior, and intensifying competition for attention. In this webinar, industry experts will break down the key trends that defined 2025, share the most important takeaways across user acquisition, creative strategy, and monetization, and explore what will matter most for growth in 2026. Join experts from SocialPeta, Adchampagne, Apptrove, Spiral and Appleads agency for “Inside 2025 Mobile App Marketing: Trends, Takeaways, and 2026 Outlook” to gain practical insights, learn from top-performing apps and campaigns, and discover how to turn market shifts into sustainable growth in the year ahead.
Gamification is no longer just a buzzword—it has become a core business model. From Duolingo streaks to Noom progress loops, gamified apps are driving remarkable growth across EdTech, Fitness & Wellness, and Social Entertainment, transforming how users engage with digital products.
As 2025 draws to a close, the true winners in mobile gaming are those who combined innovative approaches and smart retention strategies that kept players engaged long-term. In this session, industry leaders will share practical insights and proven approaches for building retention loops, optimizing growth strategies, and pacing experiences that drive sustained player value.
Micro drama has experienced explosive growth in recent years, fueled by the rise of short-video platforms and evolving content consumption habits. This panel will explore the reasons behind its rapid popularity and examine emerging trends shaping its future. Participants will gain insights on how creators, marketers, and industry professionals can leverage micro drama to engage audiences, build communities, and drive growth in the digital entertainment landscape.
In 2025, Pakistan’s app ecosystem saw remarkable growth — from rising developer talent to global success stories across gaming and non-gaming categories. Driven by innovation and creativity, Pakistan is fast becoming a key player in the global app economy. This webinar will spotlight 2025’s key achievements and explore what’s next for 2026, featuring insights on growth strategies, user acquisition trends, and how AI and localization can empower Pakistani apps to scale worldwide.
As mobile apps evolve at record speed, sustainable growth relies on AI-driven strategies that transform user data into meaningful actions across acquisition, retention, and optimization. In this session, industry experts will share practical frameworks and proven methods for building AI-powered growth loops that deepen engagement, boost retention, and continuously improve performance.
Turning new installs into long-term, paying users is never easy — every step of the new user funnel matters. In our upcoming webinar, “Optimizing New User Funnels for Mobile App Growth,” we’ll take a deep dive into how mobile teams can refine each stage of the funnel from acquisition and activation to engagement and monetization, using data-driven insights and practical frameworks.
The rules of mobile game growth are changing. Success today isn’t just about spending more—it’s about playing smarter: designing frictionless funnels, turning players into communities, and using data as your competitive edge. Join our webinar “Play Smarter, Grow Faster: Rethinking Mobile Game Growth Strategies”, featuring experts from SocialPeta, two & a half gamers, AppAgent, and Appleads Agency, as they share how developers can rethink acquisition, monetization, and retention for sustainable growth.
Vietnam is one of the fastest-growing mobile app markets in Southeast Asia, with opportunities spanning gaming, utilities, fintech, and lifestyle apps. To help industry professionals uncover the latest growth strategies, SocialPeta, in partnership with TikTok and EXO Studio, is hosting an exclusive online panel discussion.
In today’s highly competitive mobile app ecosystem, initial installs are no longer enough to drive sustainable growth. Success depends on how well apps attract, retain, and re-engage users across their lifecycle. From impactful ad creatives and optimized acquisition funnels to personalized experiences that build loyalty, teams must balance monetization with long-term retention while navigating the challenges of a privacy-first world.
SocialPeta and Admizu, are delighted to invite you to an exclusive VIP dinner during the Mobidictum Conference 2025 in Istanbul. Set against the breathtaking backdrop of the Bosphorus, this private evening will gather a select group of C-level executives and industry leaders from leading mobile app companies,. Expect an elegant night of fine dining, engaging conversations, and meaningful connections in a truly exclusive setting.
Puzzle games have become a cornerstone of Europe’s mobile gaming market, combining simple mechanics with deeply engaging experiences. But behind their popularity lies a bigger challenge: balancing creative design, player retention, and monetization—each shaped by diverse regional preferences and shifting market dynamics. As competition grows, developers and marketers must move beyond download numbers to foster lasting player relationships and build sustainable revenue models.
Micro dramas are experiencing explosive growth across global markets. Originally developed as a mobile-native format in China, this fast-evolving content model has quickly grown into a multi-billion-dollar industry. This panel aims to explore the global rise of Micro dramas, uncover the key drivers behind this $10 billion blue ocean opportunity, and provide actionable insights for content creators, platforms, and marketers looking to capitalize on this emerging trend.
In 2025, hyper-casual games remain a dominant force in mobile gaming, ranking high on app stores and drawing massive global audiences. But behind the explosive downloads are growing challenges: rising UA costs, evolving monetization models, and mounting pressure to drive long-term engagement. As global markets diversify and ad revenue strategies grow more complex, developers and marketers must adapt quickly to stay ahead.
As mobile game studios from Pakistan and the broader MENA region increasingly step onto the global stage, knowing how to scale strategically — and sustainably — has never been more essential. In this exclusive online panel, leaders from SocialPeta, Elevatix, BIGO Ads, Finz Games, Stellar Gate Games, and Ommy Games, will explore the key strategies that fuel global game growth. From performance-driven user acquisition and IAP monetization to creative innovation and market expansion, the session will uncover actionable tactics designed for studios in emerging regions aiming to compete on the world stage.
As mobile gaming continues to thrive across India and Southeast Asia, the industry is shifting beyond isolated gameplay experiences toward interconnected ecosystems that blend content, community, and commerce. This transformation is unlocking new pathways for user engagement, monetization, and long-term growth. In the upcoming webinar, From Games to Ecosystems: Unlocking Growth & Opportunity, experts from Krafton， trophée, MindYourLogic, and SocialPeta will explore how developers and marketers can tap into this evolution. Join us for a deep dive into the strategies shaping the next chapter of gaming in these dynamic regions.
In today’s attention-driven market, playable ads have become one of the most powerful and engaging ad formats. But what truly sets a high-performing playable apart? What are the must-haves, the myths, and the mechanics behind success? In this session, SocialPeta, Playable Factory, AdQuantum, VIZIO AI, and TapNation, bring together top experts from creative, UA, and product teams to reveal what really works. Through real-world examples and emerging trends, we’ll explore how interactive ads are reshaping performance marketing across industries.
In 2025, the mobile app industry is undergoing a major transformation. With rapid advances in AI, evolving user expectations, and increasingly competitive markets, mobile apps are becoming smarter, more personalized, and more immersive than ever. Who’s leading this shift? What categories and strategies are driving real growth? And how can developers and marketers stay ahead? Join us for an exclusive webinar where experts from SocialPeta, Alison.ai, The Mobile Club, PlayableMaker, and Appnomix will break down the biggest trends, emerging players, and key opportunities shaping the future of mobile apps. Your app’s next big leap starts here. Discover the insights and strategies that will define tomorrow’s mobile growth.
As mobile marketing becomes increasingly complex, success hinges on mastering the entire user journey—from eye-catching creatives to high-impact UA strategies. In our upcoming webinar, From Creative to Conversion: Mobile UA Tactics That Actually Scale, experts from SocialPeta, ADS and MORE, PropellerAds, Mobupps and AdSpawn, will dive into how top mobile marketers are combining data, creative innovation, and emerging ad formats to boost campaigns and improve ROAS and LTV. This session is packed with insights, case studies, and practical tips—don’t miss the opportunity to level up your UA game with the best in the industry.
In this exclusive panel, industry leaders from SocialPeta, Mintegral, Madai.co, and 9D Technologies will dive into the key strategies that drive app growth beyond borders. From data-driven user acquisition and creative optimization to AI-powered marketing insights and localization best practices, this session will uncover actionable tactics tailored for app developers in emerging markets like Pakistan.
AI is no longer a buzzword—it’s the backbone of innovation across app categories, from personalization engines to predictive analytics, and even creative content generation. As the ecosystem of AI-powered apps expands rapidly, developers and businesses are redefining what’s possible. This panel will dive deep into how AI is shaping user experience, growth strategies, monetization, and the future of app development.
The mobile industry has become increasingly competitive, and success now hinges on leveraging data-driven ad creatives, embracing diverse ad formats, and optimizing user acquisition strategies to stand out. Join us for an exclusive webinar where experts from SocialPeta, Odeeo, PlayableX, ShyftUp, and AppAgent will share actionable insights on how innovative ad creatives and optimization techniques can boost engagement, improve retention, and maximize ROI. Don’t miss this opportunity to learn how to stay ahead in the ever-evolving world of mobile advertising and drive sustainable growth for your games and apps.
모바일 게임 시장은 빠르게 변화하고 있으며, 경쟁 또한 치열해지고 있습니다. 2025년에는 어떤전략으로 사용자를 확보하고, 수익을 창출하며, 유저 참여를 유도할 수 있을까요? 본 웨비나는 iOS 리타게팅, 리워드 기반 UA 및 수익화 전략, 그리고 데이터 분석과 크리에이티브 활용에 초점을 맞춰, 실무적인 인사이트와 전략을 제시합니다.
As INSEA’s mobile market continues to grow rapidly, competition among apps is fiercer than ever. With rising smartphone adoption, shifting user behaviors, and increasing ad costs, how can developers and marketers stay ahead? To tackle these challenges, SocialPeta and Smadex have teamed up with experts from Newton, Qtonz, and RTBDemand to share key insights on growth strategies and market trends in this dynamic region.
Minigames are experiencing a major boom, with WeChat leading the way, and new minigames emerging on platforms like Zalo and Telegram. These platforms are playing a pivotal role in the growth of casual gaming, providing exciting opportunities for developers to reach global audiences. This panel will bring together experts from WeChat, Zalo, and Telegram minigames to share their insights, analysis, and forecasts on the future of minigames in the global market.
Due to the lower entry barrier and substantial revenue share, IAA remains a preferred choice for developers over IAP and paid subscriptions. In today’s saturated market, mobile app advertising monetization has become a high-stakes competition with rising costs. This raises a crucial question: In-App Advertising in 2025—Is It Still a Profitable Venture? This exclusive webinar brings together industry leaders from SocialPeta, Zorka Agency, Bidmachine, Tactile games and AppFollow for an in-depth discussion on the current landscape, key challenges, and emerging trends shaping the future of IAA.Don’t miss this opportunity to learn from the best and connect with fellow industry professionals!
At the beginning of 2024, opinions varied on how hyper-casual games would evolve. Now, as the year draws to a close, what developments have shaped this space? This panel brings together industry experts to share their insights on the key changes of the past year and their predictions for hyper-casual games in 2025. Attendees will gain valuable perspectives and actionable ideas to shape their strategies for the future.
In this webinar, we will equip marketers and publishers in the mobile gaming industry with actionable strategies and valuable insights to boost user acquisition through compelling ad creatives.
The gaming industry in the APAC region is massive, with approximately 1.5 billion players and constituting a significant portion of the global gaming market. With advancements in technology and the rise of digital entertainment, the gaming market in this region continues to flourish. To better meet the needs of players from different regions and cultures, SocialPeta has collaborated with several experienced and insightful partners to explore the potential of localization strategies in the APAC region.
The puzzle game market has seen tremendous growth and evolution over the past few years. While it's undoubtedly appealing, it's also highly competitive. The challenge for developers and publishers is not just to create engaging puzzle games but to scale them successfully in this increasingly crowded landscape. In this context, leading experts from SocialPeta, Geeklab, Gamigion, Youthwave Games and 8Great Games, LLC are coming together to host an exclusive online discussion. This panel promises deep insights into user acquisition, retention strategies, and the role of innovation in gameplay. Don't miss this invaluable opportunity to gain insights and network with industry peers!
Amidst the ever-evolving landscape of digital advertising, mastering the art of mobile ad creatives is crucial for marketers striving to drive conversion and engagement. To delve into this critical topic, leading experts from SocialPeta, StartGate, Appvertiser, INCYMO.AI, and UGC Ninja are coming together to organize an exclusive online discussion. This panel guarantees deep insights into the latest trends, strategies, and predictions for optimizing ad creatives across diverse platforms. Don't miss out on this invaluable opportunity to gain insights and network with industry peers!
SocialPeta will team up with experts from Niko Partners, Gismart, Huqiao, and APPTUTTI to analyze Chinese mobile market trends and uncover the secrets of successful publishing in China.
Join leading experts from SocialPeta, PlayPark, Singular, Lentera Nusantara, and Creo Engine for an exclusive online discussion. This panel will provide deep insights into the latest trends, strategies, and predictions for gaming apps in these regions. Don’t miss this invaluable opportunity to gain insights and network with industry peers!
Mobile games continue to grow at a dizzying pace. In this competitive ecosystem, how do you ensure that your game doesn’t get lost? Take one hour to join the online panel, experts from SocialPeta, SHAREit, AppTweak, Persona.ly and Potato Play will share their insights and adaptive strategies for mobile marketers to help future-proof your growth.
SocialPeta Webinar Mastering Publishing Localization Strategies for Success in the Indonesian Market
In 2023, the mobile gaming industry has experienced significant transformations. These changes encompass not only the intense debate surrounding the somewhat pessimistic outlook for hyper-casual games but also the surging popularity of hybrid casual games. Additionally, the industry has witnessed the increasing influence of AI, a force that can no longer be ignored. As the year draws to a close, the experts from SocialPeta, UGC Ninja, Tenjin, Hyperbeard and UDO Games are coming together to organize an online webinar scheduled for November 8, with a primary focus on hybrid-casual games.
SocialPeta had the honor of participating in IGDC 2023, which took place in India. We were thrilled to not only attend the conference but also to be selected as esteemed panelists, contributing our insights and expertise to the event.
SocialPeta is working with experts from AppTweak, Nostra and Moloco for an insightful discussion on how AI is reshaping the mobile gaming landscape.
Thus, SocialPeta has partnered with industry leaders, including Supersonic from Unity, PubScale, and ClearPier, along with our guest moderator from Sunday, to present an engaging and interactive webinar focused on hyper-casual games.
Unlock mobile app success in 2023 with SocialPeta's webinar on Mobile User Growth with partners ShyftUp, and AdQuantum. Discover the latest UA & ASO trends to watch for in 2023. Stay ahead of the competition and supercharge your app's growth potential.
To keep you literally at the top of this new game genre, the experts from SocialPeta, Bravestars Games, Meta, and Unity will organize an online webinar to focus on hybrid-casual games on JUNE 6th.
SocialPeta in collaboration with MAAS platform brings to you an interactive webinar featuring field experts from Gambir Studio, AGI Team, and Google to answer some of your most frequently asked queries on cracking the gaming market in Southeast Asia.
SocialPeta hosts a mobile game user acquisition webinar with Digital Turbine, SplitMetrics, and Tenjin. We will share in-depth discussions of new market trends, effective UA strategies, and successful creative cases of the mobile game industry.
In partnership with TikTok, Gamester Kids, and AppNava, we will bring together a panel of an in-depth discussion on the latest trends & updates, and predictions for the mobile gaming industry.
Mobile games continue to grow at a dizzying pace. Vietnam is one of the most developed market in Southeast Asia and no one can ignore this huge market. In this competitive ecosystem, how do you ensure that your game doesn’t get lost? Take one hour to join the online panel, experts from SocialPeta, Gamee Studio and AdOne will share their insights and adaptive strategies for mobile marketers to help future-proof your growth.
To keep you literally at the top of your game and explore the latest strategies and trends in marketing gaming apps, the experts from SocialPeta, TikTok, Indigo Game Startup Incubation, and Xsolla will organize an online webinar to focus on mobile games in the SEA market.
Unpacking the future of advertising campaign to demonstrate what marketers shall note in 2023 UA playbook.
SocialPeta will partner with Äppska, SHAREit, and Game Factory to discuss best tactics to maximize user acquisition in gaming apps, you won’t want to miss it.
SocialPeta invited App Radar and Udonis in this webinar to discuss how to combine ASO and paid advertising to boost mobile growth.
Provide insights on learning ad creative inspiration, Successful advertising campaigns, and User Acquisition
We talked about strategies to accelerate scale in UA performance campaigns, the attributions, creative optimization, machine learning and much more with the top folks in mobile advertising.
The Mobile App market in Vietnam is very fertile but also comes with extremely fierce competition. When implementing marketing campaigns, you will inevitably ask the following questions:• How are the advertising metrics for Mobile App in Vietnam changing?• Types of effective Mobile Advertising in Vietnam• Aspects and indicators that need special attention when implementing marketing campaigns in Vietnam• What is the right new user acquisition strategy for your business?• After successfully attracting customers, how to retain & continue to build long-term relationships?
Game trên thiết bị di động tiếp tục phát triển với tốc độ chóng mặt. Việt Nam là một trong những quốc gia có ngành công nghiệp di động phát triển bậc nhất khu vực Đông Nam Á và không ai muốn bỏ qua thị trường lớn này, đặc biệt là sự thành công của các game hyper-casual đã thu hút nhiều studio game trong nước tham gia.
SocialPeta partnered with Digital Turbine and Apptopia to host the webinar about the relationship between brand building and mobile growth.
SocialPeta collaborates with AppNava, Adapty and Puzzle Game Society to take deep insight into casual game marketing and monetization.
SocialPeta collaborated with Joseph Kim, Nebo Radovic, and Matej Lancaric to discuss the marketing analysis of popular shooter games.
The mobile market has a rapid change in the past years; the COVID-19 pandemic, iOS privacy policy, the rise of short video platforms, smartphone hardware upgrades, etc., With the above changes, marketers have to get the most out of the latest mobile marketing strategies to maximize the potential of their mobile games.
Thị trường NFT tại Đông Nam A đang ngày càng phát triển mạnh mẽ. Có thể thấy qua các giao dịch thành công bức tranh “Hoa mai may mắn” với giá 23,000 đô la. Đồng thời, một nền tảng giao dịch token non-fungible (mã token không thay thế được), OpenLive NFT đã khai trương tại thành phố Hồ Chí Minh vào ngày 25 tháng 4. Tại Việt Nam, Game NFT đã thu hút rất nhiều sự chú ý.
Deep Insight: Success Factors for Indian Mobile Game Advertising
How to improve the cost efficiency of mobile game advertising in India?
Entering new markets and expanding your audience can lead to new revenue opportunities for your products — if you can gain insight into new markets and nail the localization process.
Để đáp ứng kịp thời nhu cầu của các studio game, SocialPeta hợp tác với Thiết kế Game để tổ chức một hội thảo trực tuyến với nội dung tập trung vào các game thể loại puzzle, với mục đích giúp các studio thành công hơn nữa với sản phẩm game của mình trên thị trường.
To cater to the growing opportunities of the game market in Turkey, SocialPeta and Mobidictum hosted a free workshop entitled “Journey of publishing casual games successfully” and Volkan Özen from Cratoonz joined as a special guest to present an informative webinar.
Learn about the current and upcoming marketing trends in gaming sector. Learn how to fine-tune your advertising strategy accordingly in-game publishing. Get insight into the feature analysis of media buying in the genre of casual games.
The methods and strategies of mobile marketing are updated as the industry changes. 2022 is closer than we realize and we’re all knee-deep in planning. To help you better prepare for user growth in 2022, SociaPeta cooperated with ASOdesk to host this webinar, where we shared the actionable strategies to enable long-lasting mobile app growth.
Statistics & trends for the mobile app industry Best practices & tools for maximizing organic user growth(ASO, ranking algorithms & etc.) Marketing Intelligence for media buying (Creatives, Cost, advertisers, and etc) Case study: How popular mobile apps win the market
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Как выбрать наиболее эффективный канал для привлечения траффика для своей мобильной игры? Каким образом выстроить рекламную стратегию? Как создать увлекательное и креативное рекламное объявление?
2021 Mobile Marketing Webinar: Advertising & ASO Tips
Mobile Games 2020 Insights into Global Media Buy and Creative Advertising
Hyper casual games have been the focus of attention of game manufacturers since 2019, and more casual games have been entering the charts since the beginning of this year, taking 6 seats among the global top 10 most downloaded games in January, 7 seats in February, and 8 seats in March. About half of the top 10 most downloaded games are newly released within 6 months.
The Turkish gaming industry has been rapidly developing. Mobidictum, the world-famous brand in the mobile game industry, is organizing the event “Mobidictum Business Network #2” to bring the mobile game industry together. It provides opportunities for the world to know more about the Turkish game market.
Việt Nam là một trong những thị trường game lớn nhất Đông Nam Á, đặc biệt sự thành công của thị trường game casual đã thu hút ngày càng nhiều studio độc lập tham gia.
Join us for a casual game development webinar from local developers and familiar industry faces. While everyone is STUKÉTHöM, we can still connect and do what we do best. This chapter is organized by - Games HQ Malaysia and SocialPeta with the gracious support of Persona Theory Games, Hidden Chest Studios, Hello Universe and Gamerbraves. We'll also have some updates on great stuff like Level up KL and the SEA Game Awards. Wonderful not to be missed, looking forward to your participation!
Vietnam ranks 15th in terms of smartphone usage globally, with 50 million users connecting via mobile phones for 4 hours a day. The Vietnamese market has the potential to become one of the top markets for mobile phones. for mobile advertising in Southeast Asia.
SocialPeta-This is a comprehensive guide for casual games’ advertising in the post-covid-19 pandemic. Including more exclusive analysis about global advertising publisher & creatives cases.
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