淘宝特价版 Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the 淘宝特价版’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 淘宝特价版.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of 淘宝特价版

App Name : 淘宝特价版

Logo

淘宝特价版-SocialPeta

OS : Android

Network : WIFI万能钥匙,腾讯社交广告(广点通),趣头条

Developer : 淘宝(中国)软件有限公司

Publisher : 汉语词典,极速清理管家轻量版,刘兰芳经典评书大全,啪啪旅行,中华万年历,同桌大作战,戏曲多多,康熙字典

Total creative ads during the time period : 2,035

Duration : 347

Popularity : 115,670

2. 淘宝特价版’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser 淘宝特价版 in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of 淘宝特价版 in the recent period. As of 2020-09-07, among the 淘宝特价版‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 10.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 90.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, 淘宝特价版’s the proportion of networks impressions are placed like this:

腾讯社交广告(广点通)’s proportion is 36.23%,

WIFI万能钥匙’s proportion is 8.7%,

百度’s proportion is 1.31%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, 淘宝特价版‘s network with the most ads is 腾讯社交广告(广点通) and its proportion is 37.5%.

3. Top 3 Ad Creative Analysis of 淘宝特价版

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 淘宝特价版. We can see some advertising trends.

Top 1 Ad Creative of 淘宝特价版

Ad Details :

Headline :新人专享5元红包

Text :维达卷纸做活动了,3月31日24包5元,还包邮,每人限购一箱

Top 2 Ad Creative of 淘宝特价版

Ad Details :

Headline :新人专享5元红包

Text :维达卷纸做活动了,3月31日24包5元,还包邮,每人限购一箱

Top 3 Ad Creative of 淘宝特价版

Ad Details :

Headline :新人专享:淘宝特价版超值优惠

Text :再提醒一次,淘宝特价版购物前先看看这个折扣,直接省一半!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 157 157 81
Popularity 643 643 606
Dimensions 1280 x 720 1280 x 720 1280 x 720
Creative Type Image Image Image
Network 腾讯社交广告(广点通)
Related Ads 2 2 1
Countries
Language NA NA NA

Through the above analysis, we can see that the most effective channel for 淘宝特价版 in recent advertising is 腾讯社交广告(广点通), and the main creative type is Image.

In conclusion: The above is a free 淘宝特价版’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to 淘宝特价版, you can click the app name below to view related reports.