Cheese-Cake Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Cheese-Cake's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cheese-Cake.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Cheese-Cake
App Name : Cheese-Cake
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : Aleksandr Grigorev
Publisher : Instagram,Facebook
Total creative ads during the time period : 80
Duration : 591
Popularity : 6,823
Check ASO Keywords of Cheese-Cake
2. Cheese-Cake’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Cheese-Cake in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Cheese-Cake in the recent period. As of 2021-02-28, among the Cheese-Cake‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Cheese-Cake's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.88%,
Messenger's proportion is 25.88%,
Facebook's proportion is 24.12%,
Audience Network's proportion is 24.12%,
's proportion is .
In the date of 2021-02-28, Cheese-Cake‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Cheese-Cake
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cheese-Cake. We can see some advertising trends.
Top 1 Ad Creative of Cheese-Cake
Ad Details ：
Headline ：Оригинальные новогодние десерты без забот
Text ：🍓Торт Клубничный.
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Россыпь спелых ягод клубники, прослойка из сливочного крема и тонкая бисквитная подложка. Изысканный вкус и лёгкость в каждом кусочке!
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• Производство: Италия
• Вес: 1400 г.
• 14 порций
✖️ВСЯ продукция доставляется в замороженном виде (метод шоковой заморозки). Вкус/цвет/текстура десертов после разморозки НЕ меняется!
🕚Уберите десерт в морозилку, а перед Новым Годом останется только разморозить. Идеальный десерт готов всего через пару часов
❣️ Переходите на сайт и выбирайте прямо сейчас!
Top 2 Ad Creative of Cheese-Cake
Ad Details ：
Headline ：Оригинальные новогодние десерты без забот
Text ：🍓Торт Клубничный.
⠀⠀
Россыпь спелых ягод клубники, прослойка из сливочного крема и тонкая бисквитная подложка. Изысканный вкус и лёгкость в каждом кусочке!
⠀⠀
• Производство: Италия
• Вес: 1400 г.
• 14 порций
✖️ВСЯ продукция доставляется в замороженном виде (метод шоковой заморозки). Вкус/цвет/текстура десертов после разморозки НЕ меняется!
🕚Уберите десерт в морозилку, а перед Новым Годом останется только разморозить. Идеальный десерт готов всего через пару часов
❣️ Переходите на сайт и выбирайте прямо сейчас!
Top 3 Ad Creative of Cheese-Cake
Ad Details ：
Headline ：Оригинальные новогодние десерты без забот
Text ：🇮🇹 Встречайте новый год с итальянской классикой!
☕️ Два слоя крем-сыра маскарпоне на печенье Савоярди, пропитанном кофе, сверху украшено какао.
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• Производство: Италия
• 2 порциии
• Вес: 110г.
• Стоимость по акции «Десерты недели»: 320₽
• Полная стоимость без скидок: 870₽
✖️ВСЯ продукция доставляется в замороженном виде (метод шоковой заморозки). Вкус/цвет/текстура десертов после разморозки НЕ меняется!
🕚Уберите десерт в морозилку, а перед Новым Годом останется только разморозить. Идеальный десерт готов всего через пару часов
❣️ Переходите на сайт и выбирайте прямо сейчас!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 66 | 66 | 66 |
| Popularity | 235 | 234 | 232 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Cheese-Cake in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Cheese-Cake's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Cheese-Cake, you can click the app name below to view related reports, or you can find more info in ASOTools.