Light SMS Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Light SMS's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Light SMS.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Light SMS
App Name : Light SMS
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Maria Rogers
Publisher : Instagram
Total creative ads during the time period : 44
Duration : 3
Popularity : 2,284
Check ASO Keywords of Light SMS
2. Light SMS’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Light SMS in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Light SMS in the recent period. As of 2020-08-17, among the Light SMS‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 72.73%, Playable Ads category's proportion is 0.0%, Image category's proportion is 27.27%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-17, Light SMS's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2020-08-17, Light SMS‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Light SMS
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Light SMS. We can see some advertising trends.
Top 1 Ad Creative of Light SMS
Ad Details ：
Headline ：Light SMS
Text ：Light SMS - Private Text Messages, Secret SMS, MMS Chat messaging is a text SMS & MMS messaging app Light SMS - Features PRIVATE MESSAGES ✔ Secret chat ✔ Protect messages with Emoji or PIN password SMS & MMS ✔ Fast text messages ✔ Unlimited SMS & MMS messages Connect calls with Light SMS ✔...
Top 2 Ad Creative of Light SMS
Ad Details ：
Headline ：Light SMS
Text ：Light SMS - Private Text Messages, Secret SMS, MMS Chat messaging is a text SMS & MMS messaging app Light SMS - Features PRIVATE MESSAGES ✔ Secret chat ✔ Protect messages with Emoji or PIN password SMS & MMS ✔ Fast text messages ✔ Unlimited SMS & MMS messages Connect calls with Light SMS ✔...
Top 3 Ad Creative of Light SMS
Ad Details ：
Headline ：Light SMS
Text ：Light SMS - Private Text Messages, Secret SMS, MMS Chat messaging is a text SMS & MMS messaging app Light SMS - Features PRIVATE MESSAGES ✔ Secret chat ✔ Protect messages with Emoji or PIN password SMS & MMS ✔ Fast text messages ✔ Unlimited SMS & MMS messages Connect calls with Light SMS ✔...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 51 | 51 | 51 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Saudi Arabia,Kuwait | Czech | Saudi Arabia,Kuwait |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Light SMS in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Light SMS's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Light SMS, you can click the app name below to view related reports, or you can find more info in ASOTools.