MiPT Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MiPT's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MiPT.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MiPT
App Name : MiPT
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : MiCore Fitness Ltd
Publisher : Instagram
Total creative ads during the time period : 47
Duration : 98
Popularity : 6,335
Check ASO Keywords of MiPT
2. MiPT’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MiPT in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MiPT in the recent period. As of 2020-10-21, among the MiPT‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-21, MiPT's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.18%,
Audience Network's proportion is 26.95%,
Instagram's proportion is 20.18%,
Messenger's proportion is 17.69%,
's proportion is .
In the date of 2020-10-21, MiPT‘s network with the most ads is Facebook and its proportion is 25.71%.
3. Top 3 Ad Creative Analysis of MiPT
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MiPT. We can see some advertising trends.
Top 1 Ad Creative of MiPT
Ad Details ：
Headline ：
Text ：🏃♀️Your phone is your gym. Workout anywhere, anytime with #MiPT - suitable for the whole family.
✅ Over 175 unique, interactive exercises to keep you engaged. Working out has never been so fun!
📲 More programmes, increased connectivity and full progression tracking are live on MiPT Pro.
Top 2 Ad Creative of MiPT
Ad Details ：
Headline ：
Text ：🏃♀️Your phone is your gym. Workout anywhere, anytime with #MiPT - suitable for the whole family.
✅ Over 175 unique, interactive exercises to keep you engaged. Working out has never been so fun!
📲 More programmes, increased connectivity and full progression tracking are live on MiPT Pro.
Top 3 Ad Creative of MiPT
Ad Details ：
Headline ：MiPT
Text ：🏃♀️Are you ready to take your training experience to the next level with #MiPT fitness on tap?
✅ More programmes, increased connectivity and full progression tracking are live on MiPT Pro.
📲 Unlock Pro for just £2.49 per month!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 77 | 77 | 19 |
| Popularity | 603 | 593 | 107 |
| Dimensions | 224 x 400 | 400 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MiPT in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free MiPT's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MiPT, you can click the app name below to view related reports, or you can find more info in ASOTools.