MassLive.com Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MassLive.com's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MassLive.com.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MassLive.com
App Name : MassLive.com
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : MassLive
Publisher : Facebook,Instagram
Total creative ads during the time period : 127
Duration : 1,063
Popularity : 27,858
Check ASO Keywords of MassLive.com
2. MassLive.com’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MassLive.com in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MassLive.com in the recent period. As of 2021-04-18, among the MassLive.com‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-18, MassLive.com's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.25%,
Audience Network's proportion is 25.25%,
Messenger's proportion is 25.25%,
Instagram's proportion is 24.25%,
's proportion is .
In the date of 2021-04-18, MassLive.com‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of MassLive.com
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MassLive.com. We can see some advertising trends.
Top 1 Ad Creative of MassLive.com
Ad Details ：
Headline ：Progressive groups line up behind Democrat Tahirah Amatul-Wadud's congressional bid
Top 2 Ad Creative of MassLive.com
Ad Details ：
Headline ：Massachusetts Gov. Charlie Baker will oppose vehicle miles traveled tax in 2nd term
Text ：In his strongest statement yet on the issue, Baker said a tax on the number of miles a car drives is unfair to people who live in rural areas.
Top 3 Ad Creative of MassLive.com
Ad Details ：
Headline ：Political operative Frank Keough's visits to Hampden County Superior Court Clerk's office raise questions
Text ：My opponent openly admits to having a convicted felon and known political operative helping on her campaign. This article outlines that they have met in the restricted area of the public courthouse building where she "occasionally greets and meets with Keough when he drops by the office". But says that somehow they never manage to talk about her campaign.
It's hard to imagine a valid reason for an individual with no business in the court house visiting for anything other than political influence or access to confidential information. The Register of Deeds is supposed to provide fair and impartial service that is free from political influence to all who need its services.
Vote for the professional, not the politician.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 861 | 543 | 735 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 620 x 414 | 620 x 413 | 620 x 412 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United Kingdom,Canada,Australia,United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for MassLive.com in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MassLive.com's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MassLive.com, you can click the app name below to view related reports, or you can find more info in ASOTools.