VTC Mobile Services Joint Stock Company (VTC Mobile), a member of VTC Multimedia Corporation, is an enterprise that focuses mainly on providing entertainment and value-added services and solutions on mobile.

Established in 2009, Garena is a leading online games developer and publisher with a global footprint across more than 130 markets. Garena provides global users access to popular and engaging mobile and PC online games that it develops, curates, and localizes. It champions games as a social and entertainment platform on which its communities can engage and interact.

GAMOTA is a leading mobile game publisher in Vietnam and South East Asia. Established in 2013, GAMOTA is one part of Appota Corp and has successfully launched more than 100 mobile games — making it one of the top three mobile game publishers in Vietnam. Gamota's mission is to bring together partners with the same vision and values while providing the best gaming experience through excellent localization and operational methods.

From talking with Gameberrylabs, they have two concerns for their long term development. First concern is keeping user growth, the Covid-19 pandemic brought massive growth for the company. And second concern is increasing Ad cost efficiency. Due to their limited budget in user growth, Gameberrylabs needed a well-crafted strategy to laser target the right audience and achieve a positive ROI.

In recent years, there has been a saying very popular in the gaming industry in China: “It is export or exit.” A true reflection of the current trend. According to the Report on China's Game Innovation and Development Trends in 2020, China’s self-developed games made $7.589 billion in revenue from overseas markets, an increase of over $2 billion. Moonton, which has secured a firm foothold in overseas markets, notes, “Patience is required when exporting games, as well as data tools which can be used to get the latest information and news about the market and industry.”

VNGGames has enhanced a partnership with SocialPeta to obtain ad creatives inspiration in game publishing by directly accessing to SocialPeta’s robust market database and mobile insights.

Globally, the mobile gaming industry has seen a significant rise in the number of daily active users and revenues generated. Many reports predict that this industry will continue to grow in many years to come.

Soha Game is the top leading gaming portals in Vietnam, and was the first to publish a smartphone online mobile game in Vietnam, and achieved the highest revenue in Vietnamese gaming history.

The gaming industry is becoming more competitive when in-depth involution is the norm. Tightening domestic policies, Apple's strict privacy protections and the growing maturity of player habits are constantly putting pressure on game developers, forcing the entire gaming industry, including the old big players, to deeply optimize development and promotion at all levels. As an extremely important element in the game promotion strategy, creatives and data analytics (CPA, CPI, CPM) have naturally come into the spotlight